Please select your home edition
Edition
Maritimo 2023 S-Series LEADERBOARD

Cobalt connects with dealers to celebrate a successful year and introduce the new R4 Series

by Cobalt Boats 26 Sep 2021 03:13 PDT
Cobalt Boats R4 Series © Cobalt Boats

Premium luxury manufacturer Cobalt Boats resumed its series of popular World Class Dealer Network annual celebrations this year with a three-day event at the Horseshoe Bay Resort in Horseshoe Bay, TX. In addition to recognizing dealer accomplishments, the September meeting also provided a showcase for attendees to test-drive boats and preview all three variants of Cobalt's new 2022 R4 Series - Stern Drive, Surf and Outboard - at the property's Yacht Club Day Docks.

Dealer Highlights

Highlights of the dealer schedule included the general business meeting with this year's theme, "Experience Extraordinary", featuring state-of-the-industry and state-of-Cobalt reviews, a sales update, and a product development report. Other events included a cocktail reception, a Cobalt Fun Run/Walk and, of course, boat demos, extending to the chance to wake-surf behind the new R4 Surf model. The meeting also gave the company the chance to recognize the dealerships that earned Cobalt awards for sales promotion and customer service excellence in 2021. Breakout sessions covered business development discussions with an emphasis on such pertinent topics as "Maintaining Customer Relationships in Uncertain Times," and "The Future of Boat Service: Keep Boaters Boating." Complementing these activities were boat-testing opportunities and a vendor mall where many of Cobalt's top partners displayed products. The meeting's grand finale was a cocktail reception and awards banquet honoring these Cobalt dealers with the highest combined Net Promoter Score (NPS) and sales volume:

Platinum Dealers:

Singleton Marine Group, Buford, GA; Premier Marine, LLC, Middleton, MA; Seattle Boat Company, Inc., Seattle, WA; Slalom Shop, Lewisville, TX; Village Marina, Eldon, MO; The Harbor, Branson, MO; Arrowhead Boat Sales, Afton, OK; West Coast Boat Center, Rocklin, CA; Rambo Marine, Hazel Green, AL; Futrell Marine, Nashville, AR; Gordy's Lakefront Marine, Fontana, WI; Causeway Marine Sales LLC, Manahawkin, NJ; Boat Town, Inc, Austin, TX; Parks Marina, Okoboji, IA; Boats By George, Inc., Lake George, NY; and Lake Norman Marina, Denver, NC.

Largest Dealer, Multiple Markets- Singleton Marine Group, Buford, GA
Largest Dealer, Single Market- Premier Marine LLC, Middleton, MA

CSI Regional Awards (for outstanding customer service):

Western Region: Great Lakes Marine, Littleton, CO; Central Region: Rinker's Boat World, Inc, Montgomery, TX; Northeast Region: Action Water Sports, Hudsonville, MI; Southeast Region: Rambo Marine, Hazel Green, AL; International: Zenith Marine, Cairo, Egypt; and Worldwide: Rambo Marine, Hazel Green, AL.

In addition, special awards were presented to Clark Boone, Cobalt's Central Region Sales Manager, who is retiring after 33 years with Cobalt, and Julie LaBarr, who was recognized for her 46 years of Cobalt service.

Product Preview

The 2022 new-product preview featured the innovative R4 series, a 'right-sized' day boat available in three variants to suit a range of different boating needs: The R4 Sterndrive, which represents Cobalt's most popular interior and drive-train configuration; the R4 Surf, ideal for water sports enthusiasts; and the R4 OB, a versatile and maintenance-friendly choice powered by an outboard motor. All models in the new R4 series feature a 24' 3" LOA and an 8' 6" beam, with a dry weight of 5,530 lb. All can accommodate up to 13 persons, and all fulfill the R4's promise, "The Next Great Ride", elevating the day-boat experience with Cobalt's trademark combination of performance, comfort, reliability and luxury appointments.

Related Articles

Marine professionals step into boat lift business
St. Clair Family, former owners/founders of Cobalt Boats, purchase boat lift company Renowned marine family, the St. Clair's, enters boat lift business through purchase of manufacturer Galva Hoist and local dealer Summerset Boat Lifts, and renames Galva Hoist, DuraTek Boat Lift. Posted on 15 Nov 2023
Cobalt introduces new R33 Outboard luxury runabout
Offering sleek lines, agile handling, superb performance and advanced appointments Addressing strong demand for a larger runabout, the yacht-certified R33 Outboard checks in at an impressive 33' 4” LOA and 10' 6” beam Posted on 17 Jun 2022
Cobalt Boats recognizes its top dealers of 2020
Despite a difficult year, many dealers persevered and succeeded during the pandemic Premium luxury manufacturer Cobalt Boats is announcing the dealers who helped make the past year a successful one for the company, despite the worldwide pandemic and economic downturn. Posted on 3 Feb 2021
Marine Connection joins Cobalt Boats
A full-service dealership offering a full line of new Cobalt models Cobalt Boats proudly announces Marine Connection has joined its dealer team with five locations in Southwest Florida, including West Palm, Stuart, Vero Beach, Lauderdale, and Miami. Posted on 3 Sep 2020
Cobalt introduces new R6 Outboard Sport Runabout
The new R6 demonstrates Cobalt's commitment to the growing outboard market With day boating becoming an even more popular way to get back to nature, Cobalt Boats has introduced the all-new R6 Outboard sport runabout, yet another way for discerning boaters to enjoy the quality, styling, amenities and performance Posted on 3 Sep 2020
Cobalt Boats hosts visit by Kansas State Treasurer
A special trip to tour the Cobalt factory by Jake LaTurner in early March In early March, Cobalt Boats was visited by Jake LaTurner, the Treasurer of the state of Kansas, who was reviewing the contributions of regional businesses to the economic performance of the state of Kansas and nation as a whole. Posted on 19 Mar 2020
Cobalt Boats celebrates safety milestone
Maintaining a safe workplace pays dividends Premium luxury manufacturer Cobalt Boats has announced that in 2019 it achieved the distinction of compiling more than one million hours worked without a lost-time injury. Posted on 21 Feb 2020
2024 fill-in (bottom)RS Sailing 2021 - FOOTERSelden 2020 - FOOTER