Progressive Insurance Norwalk Boat Show reports strong return
by National Marine Manufacturers Association 5 Oct 09:13 PDT
September 23-26, 2021
2019 Progressive Insurance Norwalk Boat Show © NMMA
The 2021 Progressive Insurance Norwalk Boat Show, which ran Sept. 23-26, marked the return of NMMA's boat and sport shows—and came back strong. Attendance reached 12,976 - up 1% compared to 2019 - with double-digit increases over the weekend. What's more, the Norwalk show saw an uptick in first-time show goers and new boat buyers in attendance, and exhibitors reported robust interest and demand.
"It was great to be back. The atmosphere through the show's four-day run was positive, with attendees eager to shop boats they haven't been able to see in person due to heightened demand for product. We also welcomed many new boat show attendees and saw a younger, more diverse crowd, who either entered the market during the pandemic or were simply interested in discovering the boating lifestyle," noted Jon Pritko, NMMA's vice president of Northeast shows. "All signs point to a successful return for the remainder of fall boat shows and 2022 winter shows."
Dealers echoed Pritko's sentiments, appreciating the chance to connect with returning and new customers face-to-face, and generating sales and leads.
"It was a great show for us - really busy with qualified people looking to buy," said Lynn Beaudoin of Sabre/Back Cove. "We even had people looking to purchase boats we are not currently building."
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