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DAME Design Award's Jury find plenty to celebrate 30th anniversary

by Petra IJmker, METSTRADE 20 Oct 09:13 PDT 16-18 November 2021
DAME Design Award logo © METSTRADE

Following a long-awaited return to the Jury Room, METSTRADE, the organisers of the world-renowned DAME Awards, is pleased to announce that 53 products from a total field of 103 entries spanning 25 countries have been nominated to enter the final rounds of judgement of the 30th DAME Award competition.

The 2021 Jury comprises eight leading experts in their field. They evaluate for evidence of excellence in every facet of product design, from ease of use, functionality, and aesthetics, to environment, innovation and even packaging and presentation.

The judgement process utilised a hybrid format for the 30th anniversary edition of the DAME, the first time in the competition's history. Jury members who were able to travel safely to RAI Amsterdam - from the UK, South Africa, Italy and France - provided essential physical appraisal of the entries, a hallmark of the DAME Awards. Others constrained by circumstance joined by video link and provided vital opinions based on their remote research, a powerful addition to the traditional assessment process.

Every available minute of the two-day meeting was needed to arrive at final decisions, reflecting the quality and diversity of entries. You can view the list of the 53 nominated products here.

Those shortlisted entries have entered final assessment to identify the winners from seven categories and the ultimate 30th anniversary DAME Award overall winner. All nominees and winners will be celebrated at the METSTRADE 2021 Breakfast Briefing in the RAI Amsterdam Convention Centre on 16 November, which will also feature a keynote speech by professional sailor, world record holder and ocean advocate, Dee Caffari.

DAME nominated products can be viewed in a special display at METSTRADE located in hall 6, while METSTRADE TV will broadcast special DAME Award programmes featuring winners and Jury members on all three days of the show, 16-18 November at 11:30. These programmes can be watched via a livestream and on-demand on the virtual METSTRADE Connect platform, available to all registered attendees.

Addressing changing circumstances

Andre Hoek, renowned yacht designer and chair of the DAME Jury, says: "It was good to resume the full DAME Awards format for this 30th anniversary edition. One can never under-estimate the value of being able to engage with products when assessing them, alongside comprehensive clear information, and visual media. To be presented with such a strong entry field from familiar companies and new businesses was also very encouraging."

"The world has changed in so many ways since we last met in a physical Jury room," Hoek continues. "Enforced restrictions have heightened our appreciation of the environment, while the lifestyle benefits of marine leisure are appealing to a whole new generation. There was definite evidence among several entries this year of the need for a sustainable product lifecycle and accessible design for novice users. These are critical aspects of design that must continue to improve as we move through this decade."

METSTRADE director Niels Klarenbeek adds: "The DAME Awards has successfully driven the global marine leisure industry's focus on the need for excellence in every aspect of product design for 30 years. That consistency is an incredible achievement for all involved, including the many exhibitors who have entered and those tasked with making difficult judgements."

"My thanks particularly to the Jury members this year for their versatility in adopting hybrid working methods to ensure we had the best result," Klarenbeek continues. "Blending physical and virtual approaches has proven very successful to overcome the many obstacles of this decade. That is why we believe our all-new METSTRADE TV channel, broadcasting from the show floor, will have such an important role to play this year. We look forward with anticipation to announcing the DAME winners at the Breakfast Briefing and featuring them in our broadcast media, live and on demand."

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