Please select your home edition
Edition
Marine Resources 2022 Salary Survey

Recreational Boating & Fishing Foundation President and CEO Frank Peterson announces retirement

by Recreational Boating & Fishing Foundation 27 Oct 2021 08:15 PDT

The Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson announced he will step down as President and CEO on December 31, 2021, and will retire on February 28, 2022. Peterson's retirement comes as RBFF continues its mission to increase participation in recreational boating and fishing, thereby helping to conserve and restore aquatic natural resources throughout the U.S.

Since joining RBFF as President and CEO in 2007, Peterson has been instrumental in leading the fishing and boating industries toward record engagement levels through innovative recruitment campaigns along with retention and reactivation efforts at the national- and state levels.

In 2020, an impressive 55 million Americans fished at least once, the highest number recorded since participation tracking began in 2007. Likewise, the National Marine Manufacturers Association (NMMA)—which represents the North American recreational boat, engine and marine accessory manufacturers—reported more than 310,000 new powerboats were sold in 2020, meeting levels the recreational boating industry had not achieved since before the Great Recession in 2008. Both industries have continued to report strong engagement levels throughout 2021 despite the ongoing Covid pandemic and global supply chain obstacles.

"Outdoor activities like fishing and boating enhance the quality of life for tens of millions of Americans like few things can, and that's why RBFF is so deeply committed to increasing participation in the activities which help conserve our most beloved waterways for future generations to enjoy," Peterson said. "Working alongside the RBFF team to help guide the record growth of fishing and boating the past 15 years has been the highlight of my career, both as a professional and outdoorsman."

Prior to joining RBFF in 2007, Peterson's leadership had already produced unprecedented performance for a variety of organizations. He began his career developing and implementing successful corporate strategies for Mobil Oil Corporations' U.S. marketing and refining segments. He went on to form his own business development services firm, significantly increasing sales for several private sector corporations. Peterson came to RBFF directly from Marketing General, where as Vice President he reorganized and exponentially grew a major revenue-producing services division.

Despite his impressive track record, Peterson encourages his industry peers and successor to always look forward.

"To sustain the Foundation's success, there must be continued emphasis on understanding the information our audiences demand and the channels they rely upon to receive it," Peterson said. "The water is open for all, no matter race, ethnicity, gender or age. Our ability to act on the needs of our audiences will serve to sustain the overall growth and health of our fishing and boating industries to levels that we once thought unimaginable."

Related Articles

Two senior RBFF staff members promoted
Outdoor recreation industry sees record-breaking year Rachel Piacenza has been promoted to Senior Director, Marketing, after leading another successful Get On Board campaign in FY23. Stephanie Hussey, RBFF's longest tenured employee, has been promoted to Senior Director, Government Engagement. Posted on 17 Nov
RBFF's program gets 500k boats back on the water
The boat registration reactivation program grossed $2.2 million in 2022 The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2022 Boat Registration Reactivation Program having mailed over 414,000 letters to lapsed boat registrants and averaging a record 11.4% response rate across 14 states. Posted on 21 Oct
Moving Forward: Even-keeled
RBFF releases the 2022 Stakeholder Annual Report Learn more about the effectiveness of Take Me Fishing's consumer marketing campaign, RBFF's successes in recruiting diverse audiences, and more in the newly-released Stakeholder Annual Report. Posted on 18 Aug
20 Years of National Fishing & Boating Week
Recruiting and retaining new anglers and boaters remains primary focus The RBFF is celebrating the 20th anniversary of National Fishing and Boating Week alongside its industry and government partners as fishing participation exceeds 50 million Americans for just the second time in nearly 15 years. Posted on 4 Jun
USA Fishing participation exceeds 50 million
For the second time in 14 years Fifty-two million Americans age 6+ went fishing in 2021, according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2022 Special Report on Fishing. Posted on 3 Jun
RBFF growing team, hiring for three positions
The organization is looking to add a Marketing Manager. The organization is looking to add a Marketing Manager, a Social Media Manager and a Staff Accountant/Subgrant Administrator. Posted on 1 Mar
15 programs in 6 states get Vamos A Pescar Grants
Educational fishing and boating experiences for Hispanic families in the US The Recreational Boating & Fishing Foundation (RBFF) today announced the 2022 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the seventh round of grants since it launched in 2014. Posted on 25 Feb
Insights to enhance buying & ownership experience
Covid-19 pandemic triggered high demand of first-time boat purchases in 2020 The RBFF, the Marine Retailers Association of the Americas (MRAA), and the NMMA today announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. Posted on 16 Feb
Dave Chanda named new RBFF President & CEO
Bringing to the role more than 30 years of leadership expertise The Recreational Boating & Fishing Foundation (RBFF) today announced Dave Chanda as the organization's new President and Chief Executive Officer. Posted on 1 Oct 2021
Selden 2020 - FOOTERSea Sure 2021 - Blakes Toilets - FOOTERRS Sailing 2021 - FOOTER