Please select your home edition
North Sails 2021 Innovation - LEADERBOARD

MarineMax welcomes Saxdor Yachts to their fleet

by MarineMax 17 Nov 19:52 PST
MarineMax recently announced the addition of Saxdor Yachts to their prestigious lineup of brands. © MarineMax

MarineMax recently announced the addition of Saxdor Yachts to their prestigious lineup of brands.

Chuck Cashman, MarineMax Chief Revenue Officer and Executive Vice President, comments, "We are excited for such a great opportunity to introduce an innovative and upcoming brand in the world's biggest boating markets. This strategic partnership will allow us to offer our customers a remarkable new product. It's also a remarkable step in the growth story of Saxdor that we are thrilled to be a part of"

Saxdor hit the boating world in 2020 and instantly made waves with its award-winning boats. They bring a new era of boating with amazing design, high functionality, and an excellent driving experience. The first product under the new Saxdor brand occupies an entirely new boat category termed water scooter. This personal watercraft combines the convenience and ease of use of a jet ski with the safety and comfort of a compact boat.

"We are very excited about this long-term partnership that will ensure our US customers receive the best possible experience in regard to service level, sales and aftermarket, as MarineMax really is the best-in-class. Ever since our very first discussions with the team at MarineMax we have realized that we share the same values as companies within the aspiration for premium products in design and quality," says Ludvig Liljequist, Growth & Development Director at Saxdor Yachts.

Saxdor Yachts are available in various Florida MarineMax stores, with plans to include more locations next year. Since its launch in early 2020, Saxdor has become a global success story. They represent over 40 markets and five continents with over 700 production boats in use. Saxdor will expand production and build domestically in a shipyard based in Edenton, North Carolina, to meet the growing demand for its products in the US market.

Related Articles

Abbey Heimensen appointed MarineMax Marketing VP
She has been a boating enthusiast her entire life MarineMax announced the appointment of Abbey Heimensen to the role of Vice President of Marketing, overseeing a robust and talented team that delivers marketing support for MarineMax's national retail network of over 77 stores and diverse business units. Posted on 1 Dec
Manny Alvare nominated for TBBW Apogee Awards
The Apogee Awards celebrate the achievements of those sitting in a C-Level office Manny Alvare, corporate counsel for MarineMax, was announced as a finalist for the Tampa Bay Business & Wealth 2021 Apogee Award. Posted on 5 Nov
MarineMax complete Intrepid Powerboats acquisition
Recognized as a world class producer of customized boats MarineMax, Inc. (NYSE: HZO), the world's largest recreational boat and yacht retailer, has announced that it has completed the acquisition of Intrepid Powerboats (Intrepid), a premier manufacturer of powerboats. Posted on 4 Nov
MarineMax expands in Texas
Acquiring the assets of Texas MasterCraft MarineMax, Inc. (NYSE: HZO), the world's largest recreational boat and yacht retailer, today announced it has acquired the assets of Texas MasterCraft. Posted on 2 Nov
MarineMax reports record Q4 & Fiscal year results
Achieving highest quarterly gross margin in the company's history MarineMax today announced record results for its fourth quarter and full year ended September 30, 2021 Posted on 27 Oct
MarineMax to acquire Intrepid Powerboats
Expecting the acquisition to close before the end of the year MarineMax announced that it has entered into a definitive agreement to acquire Intrepid Powerboats (Intrepid), a premier manufacturer of powerboats. Posted on 6 Oct
MarineMax elects new member to Board of Directors
Adam M. Johnson has served in many senior leadership roles MarineMax today announced that Adam M. Johnson has been elected to its Board of Directors. Posted on 29 Sep
MarineMax reports record third quarter
Record June quarter revenue grows 34% to almost $667 million The Company will hold a webcast to review its record third quarter fiscal 2021 results on Thursday, July 22, 2021, at 10:00 a.m. Eastern Time. Posted on 23 Jul
MarineMax expands in Midwest with Nisswa Marine
A full-service dealer located in Nisswa, Minnesota MarineMax announced the acquisition of Nisswa Marine, a full-service dealer located in Nisswa, Minnesota. Posted on 2 Jul
Northrop & Johnson top workplace award
The world's leading superyacht marketing firm since 1949 Alongside this award, they were ranked first in the medium-sized company category in South Florida Business Journal's 2021 Best Places to Work Awards. Posted on 30 Jun
Cyclops 2020 - SmartlinkNano - FOOTERRS Sailing 2021 - FOOTERCoast Guard Foundation FOOTER 2