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North Sails 2021 Innovation - LEADERBOARD

MarineMax welcomes Saxdor Yachts to their fleet

by MarineMax 17 Nov 19:52 PST
MarineMax recently announced the addition of Saxdor Yachts to their prestigious lineup of brands. © MarineMax

MarineMax recently announced the addition of Saxdor Yachts to their prestigious lineup of brands.

Chuck Cashman, MarineMax Chief Revenue Officer and Executive Vice President, comments, "We are excited for such a great opportunity to introduce an innovative and upcoming brand in the world's biggest boating markets. This strategic partnership will allow us to offer our customers a remarkable new product. It's also a remarkable step in the growth story of Saxdor that we are thrilled to be a part of"

Saxdor hit the boating world in 2020 and instantly made waves with its award-winning boats. They bring a new era of boating with amazing design, high functionality, and an excellent driving experience. The first product under the new Saxdor brand occupies an entirely new boat category termed water scooter. This personal watercraft combines the convenience and ease of use of a jet ski with the safety and comfort of a compact boat.

"We are very excited about this long-term partnership that will ensure our US customers receive the best possible experience in regard to service level, sales and aftermarket, as MarineMax really is the best-in-class. Ever since our very first discussions with the team at MarineMax we have realized that we share the same values as companies within the aspiration for premium products in design and quality," says Ludvig Liljequist, Growth & Development Director at Saxdor Yachts.

Saxdor Yachts are available in various Florida MarineMax stores, with plans to include more locations next year. Since its launch in early 2020, Saxdor has become a global success story. They represent over 40 markets and five continents with over 700 production boats in use. Saxdor will expand production and build domestically in a shipyard based in Edenton, North Carolina, to meet the growing demand for its products in the US market.

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