Superyacht Australia's 2022 Soirée reflects strong sector growth and confidence
by AIMEX 1 Mar 2022 10:51 PST
26 February 2022
Superyacht Australia, the peak body for the Australian Superyacht Industry, hosted the third annual Superyacht Soirée in partnership with Benetti Yachts and Musson Jewellers at Jones Bay Marina last Saturday, 26 February, welcoming a record number of participating vessels, sponsors and guests.
The Superyacht Soirée concept was initiated in 2020 as a celebration of the passing of the Special Recreational Vessel (SRV) Act in December 2019, which gave the green light to international superyachts to enter Australia and provide additional capacity into this booming market. The Soirée is now Australia's largest superyacht luxury lifestyle event and a successful annual platform to showcase the superyacht industry in Sydney and promote charters to Australian destinations.
This year, the Superyacht Soirée included an impressive display of ten superyachts along Jones Bay Wharf with vessels open for viewing from 2.00pm, providing over 340 Soirée guests with a unique opportunity to step aboard and inspect these stunning vessels. The superyachts showcased the ultimate in luxury boating and hospitality and whet the appetites of those considering chartering in Australian waters.
The participating superyachts on the day courtesy of the broker partners and captains included Infinity Pacific, Perle Bleue, The Star, One O One, Rascal, Chaos, Sea Raes, Quantum, Little White Bikini and Mon Reve. Accompanying these were luxury tender limousine vessels, Trouble and Cheeky.
A sensational trifecta of Maseratis lined the quay once again along with a display of the latest efoil board technology from Fliteboard; SeaDart water toys were presented by iAqua Watersports.
Soirée hospitality on offer in the 'Benetti Lounge' included a selection of fine wines from Tyrrell's Wines; superb caviar from Pacific Provisions and gourmet delicacies provided by Doltone House; spirits from Manly Spirits Co's dedicated gin tasting station and The Whisky Ambassador's Glenfiddich showcase onboard Ahoy Club's vessel 'Chaos'.
In addition to the superyacht display and "yacht hop", guests were treated to a magnificent display of exquisite jewellery by renowned Sydney-based fine jewellers, Musson Jewellery, on board The Star. Musson was announced as a new major partner of this year's Soirée accompanying luxury Italian yacht designers, Benetti Yachts, major partners of the Superyacht Soirée since the inaugural event in 2020.
"If ever there was a perfect fit, it's superyachts and diamonds - both are potent symbols of luxury, taste, design, enduring investment and an aspirational lifestyle. We were delighted with this rare opportunity to be part of this fabulous event and to be able to share gems and designs of which we are so proud, in such an extraordinary environment," said Olivar Musson, Creative Director, Musson.
Ocean Alliance Managing Director, Joachim Howard, said, "As central agents we represent a large percentage of the superyacht charter fleet in Australia. Aligning with the only large luxury yacht show in the region makes sense and we were proud to be a part of this hugely successful event once again."
Superyacht Australia CEO, David Good, said "The positive response to this year's Soirée by key stakeholders reflects the confidence in the sector which has seen phenomenal growth in the last 12 months despite the challenges of Covid-19. The Soirée provides the perfect opportunity to view some of finest vessels in the Australian fleet and reinforces yacht charter as the best way to experience amazing parts of Australia in true comfort, safety and luxury."
Superyacht Australia acknowledges the Soirée partnership and sponsorship support from the following companies:
Major Partners: Benetti Yachts; Musson Jewellery
Media Partner: The CEO Magazine
Event Partners: Jones Bay Marina; Pantaenius
Accommodation Partner: The Star Sydney
Broker Partners: Ahoy Club; Any Boat; Fraser; d'Albora/Azimut; Ocean Alliance; Standen Marine; The Yacht Life
Event Sponsors: Belle Property Avalon; City Index; City of Gold Coast; Miele Professional; Rivergate Marina & Shipyard; Southport Yacht Club
Showcase Sponsors: Fliteboard; iAqua Watersports; Maserati; Mainie Australia; Manly Spirits Co; Pacific Provisions; Tyrrell's Wines