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Cyclops Marine 2023 November - LEADERBOARD

VETUS to reveal a fresh new image at Europe and U.S. shows

by Vetus 18 Aug 2022 22:39 PDT
The VETUS brand has undergone a redesign with a new fresh image © VETUS

VETUS, the global innovation company for complete marine product systems, will showcase its new, high-impact branding and seamless new stand designs for the first time to visitors during a busy 2022/23 show season in Europe and the U.S.

As a highly trusted and firmly established global boat systems marque for nearly 60 years, the VETUS brand has undergone a redesign to reflect the company's mission of making boating easy and carefree and its vision to be the most trusted onboard marine solutions brand globally.

In August, VETUS will exhibit at Open Yard Ellös in Sweden and HISWA te Water in the Netherlands. September begins with a stand at Allt på Sjön Gustavsberg, followed by Cannes Yachting Festival, Southampton International Boat Show, Genoa Boat Show and IBEX. VETUS is in front of the U.S. market again in October at Annapolis Power and Sail Show, in addition to a presence at Barcelona International Boat Show, Warsaw Yacht Show, Fort Lauderdale International Boat Show and Cape Town International Boat Show. The show season culminates for VETUS at METSTRADE and a stand at the International Workboat Show in New Orleans.

Commenting, Sander Gesink, Marketing Director for VETUS said, "The perception of VETUS has evolved considerably since the company was first established in the Netherlands in 1964. The main objective of the rebrand was to present a fresher, cleaner image which synchronises with our ethos of making boating easy and carefree. The launch of our rebrand coincides with our summer campaign, Carefree summer with VETUS."

The extensive VETUS complete systems portfolio of more than 4,000 products and thousands of spare parts encompasses a range of innovative, easy-to-install solutions, including its renowned bow thrusters, E-LINE and E-POD electric drive solutions, diesel engines, generators and control panels, as well as various accessories such as water strainers, waterlocks, portlights, ventilation hatches and roller blinds/fly screens.

Answering all boating needs alongside anchoring and mooring specialist MAXWELL and its V-Quipment range of complementary products to the VETUS systems, VETUS has subsidiaries in 18 countries, which are supported by a worldwide distribution and service network.

Visit the VETUS team at the following shows:

  • HISWA te Water: 02A
  • Cannes: QML352
  • Southampton VETUS: E054, Maxwell: E054S
  • Genoa: PAVILLON B - UPPER FLOOR - No. TL10/TM09
  • IBEX: 3-1425
  • Annapolis: Power & Sail: Tent B 19, Tent B 21
  • Barcelona: E 572
  • FLIBS: 412
  • METSTRADE - VETUS: 01.341, Maxwell: 09.406
  • International Workboat Show, New Orleans: 1001

Visit the new website at

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