Please select your home edition
Edition
A+T Instruments BFD 2024 Leaderboard

Mercury Marine captures record 86% market share at São Paulo Boat Show

by Mercury Marine 5 Oct 2022 23:24 PDT
Mercury Marine © Mercury Marine

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), continues to increase its presence at the largest boat shows around the world with a record showing at the recent São Paulo Boat Show. This year, Mercury had the most outboard engines on display during the show capturing a record 86% market share among boats on display up to 42 feet. In addition, Mercury showcased the 7.6L V12 600hp Verado® engine for the first time in Brazil.

"We continue to execute against our strategic priorities, and the São Paulo Boat Show results are a reflection of the dedication and commitment from our team in Brazil," said Facundo Onni, general manager of Mercury Latin America and Caribbean. "It is fantastic to see the strength of partnerships we have with our builders and dealers as we continue to position Mercury Marine as the preferred brand of choice."

In addition to the V12 Verado outboard and other Verado models, Mercury showcased its FourStroke, Pro XS and SeaPro outboard brands as well as its MerCruiser sterndrive offerings during the six-day event, which attracts more than 40,000 attendees.

Over the past few years, Mercury has recorded record outboard share at many of the industry's most influential shows globally including Cannes, Dubai, Miami and Ft. Lauderdale.

Related Articles

Mercury Marine earns Green Masters designation
Recognised in Wisconsin for the 14th consecutive year For the 14th consecutive year, Mercury Marine, a division of Brunswick Corporation, has earned a Green Masters designation from the WSBC, placing the company among an elite group of organizations to have earned the honor in the state. Posted on 19 Nov 2024
Mercury Marine enhances Joystick Piloting
Laying the groundwork for an exciting future in effortless autonomous boating Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), today announced a software update for its SmartCraft® operating system that gives Joystick Piloting powerful new capabilities. Posted on 31 Oct 2024
Avator™ 75e and 110e now available globally
Mercury's Avator electric propulsion series won multiple design and innovation awards Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced the Avator™ 75e and 110e electric outboards have started to ship to global customers. Posted on 19 Sep 2024
Mercury Marine launches 8hp and 9.9hp FourStroke
Designed to provide fishing enthusiasts and pro anglers with easy starts and efficient performance Mercury Marine, a division of Brunswick Corporation, today introduced the 8hp and 9.9hp EFI FourStroke and 9.9hp EFI ProKicker™ outboard engines. Posted on 7 Jun 2024
Mercury Marine launches the Avator™ 75e and 110e
Expanding the range to power bigger sustainable adventures on the water Following successful previews earlier this year at the CES in Las Vegas and the Discover Boating Miami International Boat Show, Mercury Marine, a division of Brunswick Corporation, today officially launched the Avator™ 75e and 110e electric outboards. Posted on 4 Jun 2024
Mercury Marine launches MerCruiser T8200 Tow Sport
The engine is built on Mercury's successful 8.2L V8 big-block platform Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today introduced the all-new MerCruiser® T8200 Tow Sport inboard. Posted on 21 May 2024
Joystick Steering for single-engine vessels
Introduced by Mercury Mercury Marine®, a division of Brunswick Corporation (NYSE: BC), introduced Mercury Joystick Steering for Single-Engine Vessels Posted on 16 Feb 2024
Mercury Marine announces new leadership for Canada
Richard Straka promoted to general manager of Mercury Canada Mercury Marine, a division of Brunswick Corporation (NYSE: BC), today announced the promotion of Richard Straka to general manager of Mercury Canada. Posted on 4 Dec 2023
Mercury Marine and Alliant get regulatory approval
Ledgeview Solar Project to be operational in Spring 2024 Mercury Marine, a division of Brunswick Corporation (NYSE: BC), will advance the 5-megawatt (MW) Ledgeview Solar Project with Alliant Energy after the utility received approval to partner on the project from the Public Service Commission of Wisconsin. Posted on 28 Nov 2023
Mercury Marine earns Green Masters designation
For the 13th consecutive year from the Wisconsin Sustainable Business Council For the 13th consecutive year, Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has earned a Green Masters designation from the Wisconsin Sustainable Business Council (WSBC). Posted on 18 Nov 2023
Cyclops Marine 2023 November - FOOTERNorth Sails Loft 57 PodcastSelden 2020 - FOOTER