Please select your home edition
Edition
J Composites 2022 - J45 v4 LEADERBOARD

Lowrance unveils next generation of the Ultimate Fishing System

by Lowrance 1 Dec 2022 17:13 PST
Lowrance - HDS Pro - Lifestyle Freshwater © Shane Durrance

Lowrance®, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics this week. The new HDS PRO® chartplotter/fishfinder, highest resolution ActiveTarget™ 2 Live Sonar and, ultra high-definition Active Imaging™ HD provide anglers the complete package of the latest fishfinding technology that has helped them find and catch more fish for over half a century.

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole® shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, an angler favorite, with a new form factor and aspect ratio, delivering a better screen in a new package.

ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020 and quickly became a mainstay for the world's best anglers and professionals of Major League Fishing. Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance® CHIRP sonar, SideScan and DownScan Imaging™. Additionally, a new FishReveal™ SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

"All of these new technologies we are introducing are aimed at helping anglers find, see and catch more fish, by providing the full suite of tools and the highest resolution and clearest images of fish and structure to date," said Jeremiah Clark, VP & General Manager, Fishing Systems at Navico Group. "Lowrance continues to innovate with remarkable new products and offerings, and we are confident anglers will love these latest products".

HDS PRO offers complete bow to stern control on a SolarMAX™ HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with incredible detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses - a real difference on the water.

In Australia and New Zealand, customers can find great fishing spots with Enhanced Embedded charts from the detail of C-MAP® inland and coastal charts built into HDS PRO displays. Enhanced Embedded charts help anglers find ledges, drop-offs, and ditches - then help navigate there with precision. Additionally, the new overlay options will give anglers a completely new view with ActiveTarget Scout Mode or Ghost 360 modes directly overlayed on the chart screens.

The HDS PRO fishfinder is available in 9-inch, all new 10-inch, 12-inch and 16-inch display sizes and is on-sale now starting at a price of $3,899.

Key Features:

  • High-definition Active Imaging HD-ready with Lowrance CHIRP/SideScan/DownScan Imaging
  • High-resolution ActiveTarget 2 Live Sonar-ready
  • Supports two ActiveTarget Systems for multiple views simultaneously
  • Supports new FishReveal SideScan view with a new S3100 Sonar Module
  • Support for new ActiveTarget Scout mode and Ghost 360 chart overlay views
  • SolarMAX™ HD Touchscreen viewable at extreme angles and through polarized lenses
  • Large programmable keys for 10-inch, 12-inch & 16-inch sizes
  • Touchscreen control of Lowrance and MotorGuide Trolling Motors, Autopilot, Lowrance Outboard Pilot and Power-Pole® shallow water anchors
  • NMEA 2000®, Wireless and Bluetooth®, connectivity - plus smartphone notifications
  • Preloaded C-MAP Enhanced charts for New Zealand and Australia
  • Wide range of optional chart upgrades including C-MAP® REVEAL, Navionics®, Florida Marine Tracks and more.
For more information on Lowrance and its tournament-winning fishfinding technology, please visit www.lowrance.com.

Related Articles

Lowrance introduce the GHOST 360
A new software upgrade for the HDS-LIVE, HDS-Carbon and EliteFS displays Lowrance is pleased to announce a new software upgrade for Lowrance® HDS-LIVE, HDS-Carbon and EliteFS displays that enables the new Ghost-360 feature for the GHOST® Trolling Motor with Active Imaging 3-in-1 Nose-Cone. Posted on 26 Feb 2022
Lowrance® App releases a new update
Now offers satellite overlay view for premium subscribers Lowrance® pushed out an update to its Lowrance® App this month including satellite view capability, weather overlay, track sharing and personalized push notifications, adding even more functionality to the app. Posted on 17 Feb 2022
Lowrance launches software release
With new Ghost 360 Sonar feature and autopilot compatibility Lowrance®, a world-leader in fishing electronics since 1957, released a software update this month, which introduces the new Ghost 360 feature and new compatibility for NAC-2 and NAC-3 autopilots Posted on 13 Jan 2022
Lowrance & White River Marine renew partnership
Able to offer increased product choices to anglers Lowrance® and White River Marine Group announced an increased and renewed partnership today that will see even more Lowrance products as standard. Posted on 29 Jul 2021
New Lowrance software release
Featuring safety enhancements, SiriusXM Fish Mapping Integration Lowrance®, a world-leader in fishing electronics since 1957, rolled-out updated software this month for its line of HDS Live, HDS Carbon and Elite FS fishfinders. Posted on 23 Jun 2021
Lowrance supports FWC's TrophyCatch
The goal of this program is to collect information about trophy bass Lowrance®, a world-leader in fishing electronics since 1957, announced today its continued sponsorship of the Florida Fish and Wildlife Conservation Commission's (FWC) TrophyCatch. Posted on 5 Feb 2021
Lowrance HDS Ultimate Fishing System upgrade
Unbeatable savings during the early 2021 promotion Lowrance®, a world-leader in fishing electronics since 1957, have announced it is starting the year off with unbeatable savings during the HDS Ultimate Fishing System Upgrade promotion. Posted on 2 Jan 2021
Lowrance launches ActiveTarget™ Live Sonar system
Revolutionary new technology delivers top-of-the-line live sonar functionality Lowrance® announced today the launch of its new, high-resolution ActiveTarget™ Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. Posted on 6 Dec 2020
Lowrance 3-in-1 Nosecone Transducer now shipping
For the Ghost freshwater trolling motor Lowrance®, a world-leader in fishing electronics since 1957, announced today the new Active Imaging™ 3-in-1 Nosecone transducer for the Ghost freshwater trolling motor is now shipping. Posted on 25 Aug 2020
Lowrance announce new chartplotters functionality
The 20.0 update includes a wealth of powerful new features Lowrance®, a world-leader in fishing electronics since 1957, announced today a software update for its HDS LIVE, HDS Carbon and Elite Ti2 fishfinder/chartplotters. Posted on 13 Jun 2020
RS Sailing 2021 - FOOTERNorth Sails 2021 Innovation - FOOTERSelden 2020 - FOOTER