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Lowrance unveils next generation of the Ultimate Fishing System

by Lowrance 1 Dec 2022 17:13 PST
Lowrance - HDS Pro - Lifestyle Freshwater © Shane Durrance

Lowrance®, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics this week. The new HDS PRO® chartplotter/fishfinder, highest resolution ActiveTarget™ 2 Live Sonar and, ultra high-definition Active Imaging™ HD provide anglers the complete package of the latest fishfinding technology that has helped them find and catch more fish for over half a century.

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole® shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, an angler favorite, with a new form factor and aspect ratio, delivering a better screen in a new package.

ActiveTarget 2 is the newest update to the award-winning ActiveTarget live sonar that was unveiled in 2020 and quickly became a mainstay for the world's best anglers and professionals of Major League Fishing. Active Target 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance® CHIRP sonar, SideScan and DownScan Imaging™. Additionally, a new FishReveal™ SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

"All of these new technologies we are introducing are aimed at helping anglers find, see and catch more fish, by providing the full suite of tools and the highest resolution and clearest images of fish and structure to date," said Jeremiah Clark, VP & General Manager, Fishing Systems at Navico Group. "Lowrance continues to innovate with remarkable new products and offerings, and we are confident anglers will love these latest products".

HDS PRO offers complete bow to stern control on a SolarMAX™ HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with incredible detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses - a real difference on the water.

In Australia and New Zealand, customers can find great fishing spots with Enhanced Embedded charts from the detail of C-MAP® inland and coastal charts built into HDS PRO displays. Enhanced Embedded charts help anglers find ledges, drop-offs, and ditches - then help navigate there with precision. Additionally, the new overlay options will give anglers a completely new view with ActiveTarget Scout Mode or Ghost 360 modes directly overlayed on the chart screens.

The HDS PRO fishfinder is available in 9-inch, all new 10-inch, 12-inch and 16-inch display sizes and is on-sale now starting at a price of $3,899.

Key Features:

  • High-definition Active Imaging HD-ready with Lowrance CHIRP/SideScan/DownScan Imaging
  • High-resolution ActiveTarget 2 Live Sonar-ready
  • Supports two ActiveTarget Systems for multiple views simultaneously
  • Supports new FishReveal SideScan view with a new S3100 Sonar Module
  • Support for new ActiveTarget Scout mode and Ghost 360 chart overlay views
  • SolarMAX™ HD Touchscreen viewable at extreme angles and through polarized lenses
  • Large programmable keys for 10-inch, 12-inch & 16-inch sizes
  • Touchscreen control of Lowrance and MotorGuide Trolling Motors, Autopilot, Lowrance Outboard Pilot and Power-Pole® shallow water anchors
  • NMEA 2000®, Wireless and Bluetooth®, connectivity - plus smartphone notifications
  • Preloaded C-MAP Enhanced charts for New Zealand and Australia
  • Wide range of optional chart upgrades including C-MAP® REVEAL, Navionics®, Florida Marine Tracks and more.
For more information on Lowrance and its tournament-winning fishfinding technology, please visit

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