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Selden 2020 - LEADERBOARD

Discover Boating to host webinar on understanding the barriers and opportunities of next generation

by National Marine Manufacturers Association 15 Mar 2023 12:01 PDT 30 March 2023
Discover Boating to host webinar on understanding the barriers and opportunities of next generation © Discover Boating

On the heels of Discover Boating's audience segmentation and behavior research, which was leveraged to create the recent launch of the Discover Boating brand identity and "See You Out Here" campaign, learn more about the latest data into the next generation segments to understand behavioral shifts post-pandemic in an all-industry webinar on March 30.

This research looks into the mindset of the next generation audience to better understand how to connect with and attract them to boating.

Continue reading the full article here...

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