Founders of yacht charter business HELM retake control of company
by Dina Aletras 5 Apr 2023 08:34 PDT
Founders of yacht charter business HELM retake control of company © HELM
International yacht charter brokerage HELM has been re-acquired by its founders Peter Harrison-Hill and Simon Morgan. The transaction was led by specialist business advisory firm FRP.
Harrison-Hill and Morgan sold HELM to Borrow a Boat in June 2021 and continued to work within the group driving the brand and wider business forward. The agreement gave HELM stability during a turbulent macroeconomic climate in the aftermath of the Covid pandemic.
Since 2021, HELM have gone from strength to strength culminating in an incredibly successful 2 years, delivering almost 700 booked charters in 2022 alone (and on course for over 1,000 charters for summer 2023). The brand is advancing at a strong speed, building upon strong relationships with clients and selected fleet operators around the world.
HELM's proven, scalable business model and clear brand identity resonate well with their audience, with knowledgeable key personnel passionate about delivering bespoke yacht charters, tailored to each group.
Simon Morgan says "We have always placed our customers' needs first and believe this is vital to our long-term success. It was a key consideration in taking the company back and we remain committed to being transparent with our customers while ensuring they have amazing yachting holidays"
"We're excited for the future and are aiming for even more sustainable growth in 2023. We've seen really high demand lately, and after posting record bookings in FY2022 and Q1 2023, we are very excited about what the future holds for HELM and all of our customers. We have a great team, a product that resonates well, market-leading technology, and we're getting ready for our busiest summer yet!"
Harrison-Hill and Morgan will resume the day-to-day running of their flagship brand and are keen to emphasise that existing charters remained unaffected.
www.helm.yt