Please select your home edition
Edition
Allen Brothers

IMTRA appoints new Vice President of Operations and HR Director

by IMTRA 26 Jul 2023 17:47 PDT

IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced it has added to its management team with a promotion and a new hire. Long-time employee Larry Lake has been promoted to Vice President of Operations and has been appointed to the Senior Leadership team as part of his new position. In addition, Carissa Deschler has joined IMTRA as its first Human Resource Director.

Lake manages several of the teams that impact IMTRA's customers' experience from start to finish. From customer service and production to shipping and receiving, technical support and warranty coverage, he is responsible for critical areas within IMTRA and has worked with several members of these departments for years. In his new position, he is now responsible for the continued growth and success of these important teams.

"Larry has had a tremendous impact on IMTRA in terms of his work and our company culture," said Eric Braitmayer, president and CEO of IMTRA. "He's a natural leader and a thoughtful and caring professional that balances the needs of the organization, our customers and our people very adeptly. We have an incredibly talented team, and I can't thank Larry enough for all the time and passion he's put into IMTRA since he started in the warehouse almost 30 years ago. It's a real sign that IMTRA is a place where hard work, effort and career development can take you to great heights within our organization."

"Through my long tenure with IMTRA I have been inspired by members of the team and grateful for their patience and trust," said Lake. "I have tried to live up to and lead by their example. I look forward to my new position to better serve IMTRA and our customers."

New to the organization, Deschler has an extensive background in human resources, most recently with Amazon, and will be working with the management team on best practices as the development of an employee-owned company evolves. She is a welcome addition to the Leadership Team and has been very helpful early on in assisting IMTRA's management in the hiring process for several positions, revamping of employee policies, and consulting with employee committees that work on programs aimed at improving the daily experiences of all employees.

"I am thrilled that Carissa chose to join our team," said Braitmayer. "She feels like a natural fit for IMTRA and our culture and will be a valuable resource for our staff."

"It is so refreshing to join a company that places such a high priority on the customer experience, as well as the experience of the employees and their place in the community," said Deschler. "I immediately got a positive first impression when interviewing. Now that I have spent some time acclimating, I am confident that this is the right place for me and look forward to becoming more a part of the IMTRA family."

For information on IMTRA and its entire product line, please call 508-995-7000 or visit www.imtra.com.

Related Articles

IMTRA hires two new team members
Recruiting product management and commercial sales support professionals IMTRA announced today the addition of two new team members: Connor Bailey, who has been hired as IMTRA's new Lighting Product Manager and Christian Ambrosi. Posted on 28 Mar
2024 Employee-Owned Company of the Year
IMTRA recognized by New England Chapter of the ESOP Association IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today their receipt of the 2024 award for Employee-Owned Company of the Year. Posted on 21 Mar
Imtra announces expanded Zipwake control options
With the introduction of the all-new Zipwake Mini Controller IMTRA announced today expanded control options with the introduction of the all-new Zipwake Mini Controller and availability of the Zipwake Dynamic Trim Control Solution with new boatbuilding partners. Posted on 8 Feb
Imtra salesman Ed Dickson retires
Stepping back after 37 years in sales with the company IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the retirement of Ed Dickson, who is stepping back after 37 years in sales with the company. Posted on 30 Jan
MTRA introduces Sleipner Electric Vector Fins
The new 'any speed' stabilization system IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the introduction of the new Sleipner Electric Vector FinsTM any speed stabilization system. Posted on 17 Dec 2023
IMTRA mourns the passing of Bill Farnham
Former owner and longtime leader within IMTRA IMTRA Corporation and its employee-owners are saddened by the passing of William "Bill" Farnham, former owner and longtime leader within IMTRA. Posted on 6 Dec 2023
IMTRA introduces Sleipner Electric Vector Fins
The system incorporates new electric actuators IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the introduction of the new Sleipner Electric Vector Fins any speed stabilization system. Posted on 20 Oct 2023
IMTRA introduces Zipwake Integrator Module
Designed to improve system integration and increase flexibility for boaters IMTRA is pleased to announce the Zipwake Integrator Module, designed to improve system integration and increase flexibility for boaters and boatbuilders. Posted on 27 Sep 2023
IMTRA introduces Sleipner eVision Thrusters
The launch of a new generation of DC electric thrusters IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the launch of a new generation of DC electric thrusters Posted on 8 Feb 2023
IMTRA welcome Grady-White's Kris Carroll
The National Sales Meeting was the first gathering of all new IMTRA owners IMTRA announced today that it welcomed Kris Carroll, president, Grady-White Boats, to speak with IMTRA employees during the final day of IMTRA's week-long National Sales Meeting in New Bedford, MA. Posted on 7 Sep 2022
RS Sailing 2021 - FOOTERCyclops Marine 2023 November - FOOTERNorth Sails Performance 2023 - FOOTER