Please select your home edition
Edition
RS Sailing 2021 - LEADERBOARD

Newell Brands donates more than 10,000 life jackets & floating cushions to the Sea Tow Foundation

by Sea Tow Foundation 15 Aug 16:15 PDT
Sea Tow Foundation Life Jacket Loaner Station © Sea Tow Foundation

The Sea Tow Foundation, a nonprofit focused on boating safety, recently called on the boating industry to help support their Life Jacket Loaner Program by donating life jackets. Newell Brands, a leading global consumer goods company, answered the call by donating more than 10,000 Stearns and Coleman branded life jackets and floating cushions, which will help keep people safe across the country.

The Sea Tow Foundation's Life Jacket Loaner Program is the largest of its kind in the world, with more than 1,300 stands across all 50 states, plus Washington, D.C., American Samoa and the U.S. Virgin Islands. Established to prevent drowning, each stand has life jackets ranging in size from infant to adult extra-large that boaters can borrow and return free of charge to help ensure a safe day on the water. During the 2023 boating season, the Sea Tow Foundation received more than 250 Life Jacket Loaner Program applications from 46 states - a record number - which created the gap of 15,000 life jackets between what communities and organizations need and what the Sea Tow Foundation was able to provide through grants and donations.

"We are extremely appreciative of Newell Brands' enormously generous donation to our Life Jacket Loaner Program" says Gail R. Kulp, Executive Director of the Sea Tow Foundation. "They are saving lives and making an impact on communities across the country."

Of the 10,000 total donated life jackets and floating cushions, 1,200 life jackets are being shipped to the Sea Tow Foundation for distribution to Life Jacket Loaner Station Hosts across the country. 1,700 life jackets are being shipped to Sea Tow Venice in Florida as a central distribution point to help replenish supply and re-establish loaner stations hosted by them and other groups in Southwest Florida that were affected by Hurricane Ian last fall. 7,300 life jackets and floating cushions are being made available for Sea Tow Foundation Life Jacket Loaner Station Hosts and boating safety groups to pick up at a Newell Brands warehouse in Olathe, Kansas. The Sea Tow Foundation has also facilitated a connection between Newell Brands and the nonprofit 501(c)3 organizations, Fish & Wildlife Foundation of Florida, Inc. and the Corps of Engineers Natural Resources Education Foundation to donate an additional 10,000 life jackets.

"We're proud to partner with the Sea Tow Foundation to help them fulfill this need and support the important work they do to provide education, resources and safety flotation devices to people across the U.S.," said Beth Stellato, Chief Communications Officer & President of the Newell Brands Charitable Foundation. "Child safety and development is one of our key philanthropic focus areas, and the Sea Tow Foundation's mission aligns with where we strive to impact the communities we serve."

Learn more about the Sea Tow Foundation at www.boatingsafety.com.

Do you want to donate new or gently used life jackets? Learn more here.

Related Articles

Sea Tow Foundation honors 2023 Hero Award winner
Sea Tow Smith Mountain Lake announced as the recipient In recognition of their ongoing commitment to promoting responsible boating practices, the Sea Tow Foundation is proud to name Sea Tow Smith Mountain Lake as the 2023 recipient of the prestigious Hero Award. Posted on 30 Nov
2024 Life Jacket Loaner Program Grant Application
This grant program enables the Sea Tow Foundation to collaborate with communities nationwide The Sea Tow Foundation, a non-profit organization dedicated to promoting boating safety, is proud to announce the opening of its Life Jacket Loaner Program Grant Application for the 2024 season. Posted on 16 Nov
2023 National Boating Safety Awards winners
Boating safety excellence recognized for top companies in the boating industry The Sea Tow Foundation, a boating safety non-profit, and its esteemed Boating Safety Advisory Council are thrilled to announce the winners of their fifth annual National Boating Safety Awards. Posted on 4 Oct
Sea Tow Foundation receives 2023 Gold Award
Power of Associations Gold Award for Life Jacket Loaner Program The Sea Tow Foundation, a non-profit focused on boating safety, is excited to announce that they won a Power of Associations Gold Award from the American Society of Association Executives (ASAE) for their successful Life Jacket Loaner Program initiative. Posted on 19 Sep
Two weeks left for National Boating Safety Awards
Applications accepted through September 1 The Sea Tow Foundation, a boating safety non-profit, and its esteemed Boating Safety Advisory Council want to remind the industry that there are only two weeks left to apply for the 2023 National Boating Safety Awards. Posted on 22 Aug
2023 National Boating Safety Awards
Sea Tow Foundation invites submissions through September 1 The Sea Tow Foundation and its esteemed Boating Safety Advisory Council are delighted to announce the call for entries for the 2023 National Boating Safety Awards. Posted on 2 Jun
Sea Tow collaborates with Onyx/Absolute Outdoor
The Foundation's primary objective is to prevent drowning by providing life jackets Sea Tow Foundation's Life Jacket Loaner Program is the largest of its kind in the world, operating more than 1,300 stands throughout the country at boat ramps, marinas, parks, and other locations where boaters have easy access to borrow the life jackets. Posted on 11 May
850 Life Jackets to the Sea Tow Foundation
Donated by the Brunswick Corporation After receiving an overwhelming number of applications for their nationwide Life Jacket Loaner Program, the Sea Tow Foundation called on the boating industry to donate life jackets to help fulfill all of the requests and save boaters' lives Posted on 28 Mar
Sea Tow Foundation wins Neptune Award
Honor recognizes Grassroots Event Marketing efforts for Life Jacket Loaner Stand ribbon cutting The Sea Tow Foundation, a nonprofit organization dedicated to promoting boating safety, was recently honored with a Neptune Award from the Marine Marketers of America (MMA). Posted on 16 Mar
Sea Tow Foundation seek nominations
For its Boating Safety Advisory Council Membership The Sea Tow Foundation is now accepting nominations and applications for membership in its Boating Safety Advisory Council, with applications being accepted through April 15, 2023. Posted on 7 Mar
Cyclops Marine 2023 November - FOOTERMaritimo 2023 S600 FOOTERVaikobi 2023 Gloves - FOOTER