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Hanse partnership represents latest chapter in long history of OEM endorsements for Raymarine

by Raymarine 6 Sep 2023 21:38 PDT
Hanse 410 © Sven Oevermann

Marine electronics company Raymarine has announced that it has signed a supply contract with Hanse; the world's second largest builder of sailing yachts.

HanseYacht brands Sealine and Moody Yachts already count on Raymarine for their navigation solutions, and the addition of the Hanse sailing brand acts as a further endorsement of this strong and growing partnership.

For boatbuilders that depend on exceptional customer experience, partnering with Raymarine is an obvious choice. With over 7,500 dealers worldwide, along with dedicated product support and technical teams, Raymarine is well known for providing unparalleled assistance to its customers.

Cannes Yachting Festival 2023 marks an exciting moment for both Hanse and Raymarine. Hanse is using this key event to launch its much awaited 410 model, the latest addition to the much-lauded Berret-Racoupeau designed series of fast cruisers. Alongside this, Raymarine will be presenting an exciting new series of products developed for the sailing market, with the Hanse 410 offering the perfect platform to present this to the marine industry for the very first time.

Hanjo Runde, CEO of HanseYachts is positive about the partnership: "We are pleased about the expansion of the long-standing cooperation between HanseYachts and Raymarine, as their sophisticated instruments are a perfect fit for our Hanse brand as well. Our customers will be able to see this for themselves at the world premiere of our groundbreaking Hanse 410 in Cannes."

Gregoire Outters, Raymarine Vice-President and General Manager stressed the importance of OEM partnerships such as this one: "For a marine electronics manufacturer to routinely agree partnerships with large yacht manufacturers, as Raymarine has been doing so strongly over the last 12 months takes more than having the best products on the market. Of equal importance to boatbuilders and their customers is that products offer easy installation and are supported globally with a reputation for excellent after-sales support. These are all areas where Raymarine has led for many decades. I'd like to thank HanseYachts along for recognising these strengths and look forward to many years of successful collaboration."

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