Nautor Swan turnover up 15%
by Nautor Swan 14 Sep 2023 03:15 PDT
12-16 September 2023
Swan 51 © Nautor's Swan
Cannes Yachting Festival is the stage for Nautor Swan to communicate the latest news of the company. Since the brand was born in 1966, Nautor Swan has always been the synonym of Performance, Innovation, Quality, Elegance and Reliability and this year celebrates the 25th Anniversary of Leonardo Ferragamo's ownership.
- Turnover growth of +15% vs previous year
- Swan 51 new project unveiling
- New Swan 80 model to bridge to Swan Maxi segment
- Swan OverShadow Worldwide Première
- The motoryacht division broadens its range with Swan Arrow
To mark this milestone, the brand is welcoming its guests to two venues: Port Canto, with the sailing division with Swan 48MKII, Swan 55 and Swan 58 on display; while in Port Vieux at Quai Marie Lebeuf, Swan Shadow will be on display with her sister, Swan Overshadow for her worldwide première.
Guests are welcomed by the Nautor team, wearing the artisanal heritage style of Sebago gear in line with the Nautor Swan's tradition, to experience the brand in the stylish lounges designed by Misa Poggi and furnished in partnership with the elegant and fine Ethimo outdoor furniture, a partner Nautor shares the same values with. Together with Ethimo, Ferrari Trento and Lavazza will delight visitors with their sparkling wines and selection of coffees, while Heirlooms bed linens will stage the interiors of the beautiful yachts on display.
Thanks to the new product strategy implemented, the turnover growth over the past year is +15% with:
- Active order portfolio over €180 Million;
- 8 new models under construction across sail and motor: ClubSwan 43, Swan 48MKII (worldwide première at Boot 2023), Swan 55, Swan 88, Swan 108, Swan 128, Swan OverShadow, Swan Arrow;
- 31 yachts delivered before summer in 2023;
- Research and development of technologically and sustainable advanced solutions and materials.
These are just some numbers Nautor Group CEO, Giovanni Pomati, confirmed. The increase of 15% over the last year makes Nautor Swan proud of 2023 so far.
This growth has been possible thanks to the strategy implemented by the top management, a strategy managing to operate an industrialization of the production, in synergy with Nautor's renowned craftsmanship, without sacrificing the quality and the values Nautor Swan in known for.
In addition, the implementation of the Nautor Swan Charter and Brokerage, Nautor Swan Global Service and ClubSwan Racing divisions, helped to make this achievement possible and have the brand growing.
Product news
Nautor Swan is confirming its leadership in a wide range, from 8m to 40+ m, with the renewal of the range for sailing and the widening of the offer for the motoryacht division.
This strategy, with the four distinct lines - Swan Yachts, ClubSwan Yachts, Swan Maxi and the motoryacht division, allows Nautor to meet all its customers' needs and demands.
Swan 51 project
The new Swan 51 steps into the space between the Swan 48 and Swan 55 and draws valuable design insights and experience from the great success of both these models, with more than 70 currently sailing all over the world.
Based on that impressive database, alongside the valued feedback from owners, the new Swan 51 offers design and practical solutions that make the yacht comfortable and easy to sail from coastal waters to long offshore passages. The Swan 51 features include a mast which has been moved more to the centre of the yacht, further enhancing balance.
Ultimately, like all Swans, the 51 is a no-compromise sailing yacht, a pure sailor, more a sportscar than a limousine. It is designed to be reactive to steer and responsive to sail adjustment, bringing the sensations of sailing alive.
In short, it is designed to be fun.
Swan 80 project
The Swan 80 will step up into the Swan Maxi category and will emulate the eye-catching hull and deck style of the renewed line most recently exhibited by the Swan 108 - a striking new look that will characterise the Swan Maxi family into the future.
A fresh new look on deck features wood covered cockpit coamings — which have been extended further aft for crew comfort — that add a new perspective to the yacht. With its modern, uncluttered look the design speaks of neatness and efficiency.
Below deck the Swan 80 has the space and capacity to offer a wide variety of cabin configurations and open areas to meet all requirements.
Swan Overshadow
Débuting at Cannes Yachting Festival, the Swan OverShadow marks the broadening of the motoryacht range, on display with her sister Swan Shadow.
Designed by Jarkko Jàmsen, the Swan OverShadow is based on the high-performing hull of the Swan Shadow, which is particularly efficient and seaworthy, and features an inboard engine and two alternative layout configurations above and below deck.
On deck, the flush deck offers great livability with an external wet bar /galley, and a sunbed over 2-meter-long, with a wide dining area around them.
The fully enclosed foredeck of the design creates more space forward below deck, where OverShadow features two alternative layouts: a double or a twin bed configuration, offering a larger and more spacious head than the Shadow predecessor.
The huge heritage of Nautor Swan and its DNA of quality, performance, reliability and elegance has been fully translated in both these models.
Please come and visit Swan OverShadow at QML 359.
Swan Arrow
The motor yacht division was launched in 2021 after a careful study of the market. Leonardo Ferragamo, Chairman of Nautor Group, had been thinking of entering the power segment for a long time, but he wanted to début with a product able to make a difference, in an already crowded segment.
The first Swan powerboat launch was Swan Shadow, followed by the inboard version, Swan OverShadow, débuting at Cannes Yachting Festival 2023. Then the passion of the team for this new adventure, together with the request of the market to have a bigger version led to the Swan Arrow project, a 75 foot motoryacht, designed according to the Swan iconic DNA.
Swan Arrow is a sporty and elegant yacht, designed by Jarkko Jamsén, the motoryacht division resident designer, who created a beautiful piece of art. With elegant and contemporary design, refined lines and voluminous interior, Swan Arrow proves to be an "open" yacht well suited to extended cruising.