Please select your home edition
Edition
RS Sailing 2021 - LEADERBOARD

Ocean Safety unveils new brand identity at METSTRADE 2023

by Ocean Safety 15 Nov 2023 09:00 PST 15-17 November 2023
MOB Rescue Sling © Ocean Safety

Marine safety specialist, Ocean Safety has unveiled its striking new brand identity at METSTRADE 2023.

The brand refresh represents Ocean Safety's commitment to ensuring its brand identity reflects the high quality of its extensive portfolio of innovative lifesaving equipment.

"As the experts in marine safety, we want our brand to visually reinforce our mission to provide the highest quality, most effective and innovative solutions to protecting lives at sea, as well as reflecting the durability and functionality of our products," says Alistair Hackett, Managing Director at Ocean Safety.

"Our striking new logo will bring our portfolio together under one strong visual identity, giving our products a mark of distinction, letting people know at a glance that they're protected by the most advanced safety equipment on the market, developed using our years of experience and expert knowledge."

The eye-catching new logo will be rolled out across Ocean Safety's market leading range of safety equipment, joining all its lifesaving essentials together under this one unifying identity.

A new website will also be unveiled to underpin the launch of Ocean Safety's new brand identity and to reinforce the brand's values and messaging as the company enters a new chapter in its 30-year history.

For more information on Ocean Safety and its marine safety equipment and services visit www.oceansafety.com

Related Articles

LOOKOUT launches EcoCruise™
Giving boaters something no instrument has offered before Next-generation helm system uses behavioral science to help captains save thousands on their fuel bills this season. Posted today at 3:50 am
Yanmar named title sponsor of Dragon Gold Cup 2026
The premier regatta of the International Dragon class Yanmar Holdings Co., Ltd. will serve as title sponsor of the Dragon Gold Cup 2026, the premier regatta of the International Dragon class in competitive sailing. The Yanmar Dragon Gold Cup 2026 will be held March 14-21, 2026, in Mallorca, Spain. Posted on 13 Mar
Software update for its Eagle Eye™
Lowrance® announced a new software update for its Eagle Eye™ Lowrance®, a world leader in fishing electronics, announced a new software update for its Eagle Eye™ all in one live sonar system, introducing depth offset functionality and a suite of new color palettes. Posted on 13 Mar
Retail Boat Sales softened in 2025
New boat retail unit sales declined 8.8% year over year NMMA's latest Monthly Recreational Boating Industry Data Summary, featuring full-year 2025 data, shows new boat retail unit sales declined 8.8% year over year, totaling 215,237 units, compared with 236,070 units in 2024. Posted on 12 Mar
Horizon at the Palm Beach International Boat Show
Set to debut two new power cat models The 44th annual Palm Beach International Boat Show returns March 25 - 29, 2026 and promises to once again deliver an exceptional collection of yachts to discerning buyers. Posted on 12 Mar
Employee Sustainability Leadership Awards
Brunswick announces winners Brunswick Corporation (NYSE: BC), the world's largest marine technology company, announced its 2025 Sustainability Leadership Award winners, recognizing outstanding environmental contributions across its global operations. Posted on 11 Mar
The news across the whole industry this week
A summary of news relevant to marine businesses across North America This week, the U.S. Department of Commerce's Bureau of Economic Analysis (BEA) released new data highlighting the economic impact of outdoor recreation in 2024. The outdoor recreation industry generated $1.3 trillion. Posted on 11 Mar
Sunstream debuts Helix2-P
Next-generation hydraulic piling boat lift with enhanced durability Sunstream® Boat Lifts, the leading manufacturer of premium boat lifts and the SwiftShield™ Automatic Boat Cover System, announced the launch of the next iteration of its award-winning Helix boat lifts, the Helix2-P™. Posted on 11 Mar
Outdoor recreation economy increases
Record $1.3 trillion impact in 2024 BEA released new data highlighting the economic impact of outdoor recreation in 2024 Posted on 10 Mar
Marine Auctions: March Online Auctions
Online Bidding to commence on Wednesday 25th March Online Bidding to commence on Wednesday 25th March and will end on Tuesday 31st March at 2pm AEST. Posted on 10 Mar
RS Sailing 2021 - FOOTERVaikobi Custom TeamwearAllen Dynamic 40 Footer