Please select your home edition
Edition
North Sails Performance 2023 - LEADERBOARD

Michael Müller returns to Bavaria Yachts as CEO

by Bavaria Yachts 2 Dec 2023 00:03 PST

Michael Müller is once again taking the helm at BAVARIA YACHTS and has been appointed new CEO by the shipyard's advisory board. Together with Managing Directors Norbert Leifeld (COO) and Thorsten Gatz (CFO), Michael Müller (CEO) will lead the successful shipyard near Würzburg and keep it on course for success with its almost 700 experienced employees.

Michael Müller was already successfully active as CEO at BAVARIA YACHTS from 2019 to 2021 and also knows the company from the perspective of an advisory board member. In 2020, Michael Müller launched two important new highlights in the model range with the premiere of the BAVARIA SR41 in the motorboat segment and the introduction of the BAVARIA C42 in the sailing yacht segment. Both yachts were honoured with two of the most important awards in the yacht industry and are now among the many bestsellers at BAVARIA YACHTS.

In 2021, he handed over the reins to Marc Diening, who as CEO steered BAVARIA YACHTS through the rough seas of the Covid crisis and significantly increased the profitability of BAVARIA YACHTS despite material shortages and price increases in the market. With the new sailing yacht BAVARIA C46 and the motorboat BAVARIA SR33, Diening has launched two yachts on the market this year that have been nominated for several awards.

Marc Diening is now leaving his position as CEO of BAVARIA YACHTS at his own request.

www.bavariayachts.com

Related Articles

New Bavaria Yachts day cruiser coming in September
Bavaria Yachts is entering the growing motorboat market for day cruisers Bavaria Yachts is entering the growing motorboat market for day cruisers with outboards. The first model will go into production in the Giebelstadt yard as early as September. Posted on 27 Jan 2020
Bavaria on direct course to new financial year
Two new models for 2020 are already planned Business is running well at Bavaria Yachts, as summarised by the new management in Giebelstadt. All the planned restructuring milestones were met within a year. And upcoming projects, such as two new models for 2020, are also already planned. Posted on 18 Oct 2019
PYS to display new Bavaria C57 at 2019 ASSS
The Bavaria C57 is the largest model of Bavaria's new performance cruisers line Performance Yacht Sales (PYS) will be showing the new Bavaria C57 at the 2019 Annapolis Spring Boat Show, to take place at the Annapolis City Docks. Posted on 7 Apr 2019
New CEO of the Bavaria Yachts Group appointed
Michael Müller is now taking on an additional role Following his three-month tenure as Managing Director for Sales and Marketing, Michael Müller is now taking on an additional role: He has been appointed as the new Chief Executive Officer (CEO) and is responsible for the activities of the entire group Posted on 20 Feb 2019
Bavaria in Miami, Istanbul, Amsterdam, Tulln
Important international boat shows on the agenda for Bavaria Yachts The Bavaria R55 will be presented at the Eurasia Tuzla Boat Show in Istanbul, and at the Austrian Boat Show in Tulln, the Bavaria C45 will celebrate its Austrian debut. Posted on 14 Feb 2019
Cyclops Marine 2023 November - FOOTERRS Sailing 2021 - FOOTER2024 fill-in (bottom)