Please select your home edition
Edition
2024 fill-in (top)

Brunswick announces partnership with Apex.AI to strengthen autonomous technology capabilities

by Brunswick Corporation 13 Feb 07:46 PST
Brunswick announces partnership with Apex.AI to strengthen autonomous technology capabilities © Apex.AI

Brunswick Corporation (NYSE: BC), the global leader in recreational marine technology has announced a new partnership with Apex.AI, a leader in embedded software technology and middleware solutions.

The collaboration will integrate the company's Apex.Grace and Apex.Ida safety-certified products with Brunswick's continued advancements in its autonomous solutions ecosystem as part of its ACES (Autonomy, Connectivity, Electrification, Shared Access) strategy. The software from Apex.AI will support the seamless integration of these systems in vessels equipped with autonomous technology and improving the boating experience across a range of applications.

Apex.AI's software bundle Apex.OS includes Apex.Grace—the safety-certified software development kit for mobility, smart machines, and IoT; and Apex.Ida—safe and secure high-performance data transport.

"Providing industry-leading solutions is key to delivering a frictionless consumer experience," said Brandon Ferriman, Brunswick Autonomy & ADAS Programs director. "Brunswick Corporation chose Apex.OS— a safety- certified software solution—to support our autonomy features which provide our customers with a more convenient and enjoyable experience."

"We are thrilled to work with Brunswick Corporation to enhance the safety, functionality, and convenience of recreational boating," said Jan Becker, Apex.AI CEO. "Our software solutions can easily be applied to the current and future sensor suites of Brunswick's award-winning boats and the marine industry. It's very gratifying to be helping Brunswick elevate and simplify boating for its customers with docking autonomy technology."

By integrating Apex.AI's safety-certified framework and middleware, boaters will enjoy reliable system functionality and performance. The software offered by Apex.AI supports Brunswick Corporation in maintaining its superior brands and customer satisfaction across its lineup of award-winning recreational boats and supports the Company's previously announced plans to commercialize autonomous solutions in 2025.

Related Articles

Brunswick invests in Boating Intelligence
Re-launching its I-Jet Lab at the University of Illinois Research Park Brunswick Corporation is enhancing its ACES strategy with the announcement of Boating Intelligence™, a comprehensive initiative to incorporate AI features into its products to deliver simpler, safer, smarter, and more sustainable boating. Posted on 18 Jul
Andy Thompson named Aluminum Boat Group President
Dirk Hyde to retire Brunswick Corporation (NYSE: BC) today named Andy Thompson president of its Aluminum Boat Group division effective immediately. Posted on 14 Jun
Brunswick releases Corporate Sustainability Report
Highlighting its actions in social and environmental responsibility Brunswick Corporation (NYSE: BC) released its 2023 Sustainability Report today, highlighting its actions in social and environmental responsibility. Posted on 20 May
Brunswick recognizes global facilities
33 recipients of its 2024 awards announced for exceptional safety performance Brunswick Corporation (NYSE: BC) today announced the 33 recipients of its 2024 awards for exceptional safety performance. Posted on 29 Apr
Boateka adds a new retail center in Tampa Bay
Continuing its southeast expansion Boateka, a business of Brunswick Corporation, specialized in direct-to-consumer pre-owned boats sales through its digital platform and dealership model, announced its newest location in the Tampa Bay region, a top five boating market in the United States. Posted on 11 Apr
Jerry Newton named Venture Boat Group President
Newton brings nearly 30 years of expertise from multiple disciplines Brunswick Corporation (NYSE: BC) today named Jerry Newton president of its Venture Boat Group division effective immediately. Posted on 9 Apr
Brunswick Corporation recognised by Newsweek
Named one of 'America's Most Trustworthy Companies' Brunswick Corporation (NYSE: BC), the world's largest recreational marine technology company, has been named by Newsweek to its list of America's Most Trustworthy Companies for the second consecutive year. Posted on 28 Mar
Women MAKE Awards honor for Andrea Shen
Brunswick Corporation Manager recognised for excellence in manufacturing The Manufacturing Institute (MI) announced that Brunswick Corporation's Strategic Sourcing Manager, Andrea Shen has been recognized as a 2024 Women MAKE Awards Honoree. Posted on 12 Mar
Brunswick Corporation reports record performance
At the 2024 Miami International Boat Show Brunswick Corporation (NYSE: BC) and its many industry-leading brands have returned from another record-setting performance at the Miami International Boat Show. Posted on 21 Feb
Brunswick honored with a record-setting 15 awards
Across its portfolio of brands at the 2024 Miami International Boat show Brunswick Corporation (NYSE: BC) is celebrating another award-winning performance at the Miami International Boat show as its brands and products were honored with 15 awards Posted on 17 Feb
2024 fill-in (bottom)Selden 2020 - FOOTERAllen Dynamic 40 Footer