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Brunswick honored with a record-setting 15 awards across its portfolio of brands at the 2024 MIBS

by Brunswick Corporation 17 Feb 08:47 PST
Brunswick Corporation © Brunswick Corporation

Brunswick Corporation (NYSE: BC) is celebrating another award-winning performance at the Miami International Boat show as its brands and products were honored with 15 awards, a record number of awards for the Company during North America's largest boat show.

Furthering Brunswick's position as the leading marine technology company, multiple brands across the organization won awards highlighting innovation, customer satisfaction and marketing excellence, including:

  • Combined, Boston Whaler and Mercury Marine won three Innovation Awards, including Boston Whaler 210 Vantage (Cuddy Cabins, Bowriders, and Deck Boats); Boston Whaler 365 Conquest (Cabin Cruisers, Motor Yachts & Trawler); and Mercury Racing (Mercury Marine) V8 500R (Outboard Engines).
  • Five brands were recognized with Marine Industry CSI (Customer Satisfaction Index) Awards for displaying the highest levels of customer contentment. Bayliner, Boston Whaler, Crestliner, Harris Boats and Lund Boats were recognized receiving customer satisfaction of 90-percent or higher.
  • Three brands won a total of eight Neptune Awards recognizing marketing excellence, including Sea Ray (Best Use Of Data & Insights; Email Marketing; Paid Advertising Campaign; Product Literature), Mercury Marine (Marketing Partnership; Integrated Marketing Campaign; King Neptune Award) and Bayliner (Brand Engagement Campaign).

"The Miami International Boat Show is always an exciting one for Brunswick and our award-winning brands, and we are honored to receive numerous accolades across our portfolio," said Dave Foulkes, CEO, Brunswick Corporation. "These awards are a testament to our talented global workforce and a celebration of their efforts to advance the future of recreational boating through innovative products, technology and customer-focused campaigns."

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