NMMA President talks state of recreational boating, headwinds and opportunities
by National Marine Manufacturers Association 20 Apr 08:34 PDT
NMMA Marine Minute © National Marine Manufacturers Association
In a new Marine Minute, NMMA President, Frank Hugelmeyer, shares NMMA's take on the current state of the recreational boating industry, including a look at consumer behaviors and demand in 2023 and how that's shaping headwinds and opportunities the association is watching in 2024.
While new boat sales are expected to remain relatively flat in 2024, boating expenditures are likely to remain strong as the industry approaches spring and summer boating activity. With the surge in boat sales during the pandemic, it's expected Americans will continue to take to the water in large numbers this year given the unique social and wellness benefits boating delivers. Ensuring water access, providing seamless support for boaters with educational resources, and timely service and maintenance, are core to the industry's continued focus on customer retention.
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