Please select your home edition
Allen Brothers

Le Boat and Groupe Beneteau make waves with new 10-year partnership

by Le Boat 12 Jun 03:35 PDT
Artist rendition of new Le Boat luxury Liberty Cruiser © Le Boat

A new agreement between Le Boat and Groupe Beneteau under their Delphia brand in Poland will see Europe's largest boat rental company invest over £100m into its international fleet over the next ten years.

The deal will ensure travelers have an even greater range of options to choose from when planning their private boat rental vacation and provides innovation to the current charter market as it stands. Of the 400 new Delphia boats slated to be built over the coming decade for Le Boat, 100 will be made in the next three years, including at least 25 in 2025. These orders will be a combination of the current Horizon range, plus 34 of a premium new one to two cabin boat, aptly named "Liberty" which will be launched in 2025.

In addition, the two industry leaders will also be developing a new industry-leading three to four cabin model for launch in 2027. This new model will be designed in collaboration with Le Boat and will have both private and charter variants; the charter version will be exclusive to Le Boat. They will include full air conditioning, a superior fly bridge and provide the most premium boating experience on the waterways.

To cater for the growing popularity of Le Boat's ownership program, the agreement will also enable customers to invest in the new top-of-the-range boats. The popular program allows owners to enjoy guaranteed income whilst taking on average fourteen weeks' holiday every year on their own boat, or a sister boat across Le Boat's 17 cruising regions in Europe and Canada. Since 2016, Le Boat has seen a 3 fold increase in their boat ownership program in Europe since their Horizon fleet was launched. The Le Boat Ownership Program was also recently rolled out to the North American Market.

As part of this supply agreement, Delphia and Le Boat are also working to expand into the North American market using an innovative partnership that will allow for the development of new fleets and new locations for both charter holidays and boat sales.

Speaking about the development, Cheryl Brown, Le Boat's Managing Director, said: "We're delighted to be building upon our long-standing relationship with Groupe Beneteau to support the next stage of Le Boat's growth journey. It will allow us to continue developing high quality river cruisers which our customer will love, and enable us both to expand into North America. With these innovative new boats and stunning potential cruising grounds, this offers us a fantastic opportunity to grow both the charter and boat sales sides of our business."

For the Groupe Beneteau, this collaboration with Europe's leading boat rental company is a further step in its strategy to move upmarket and innovate for sustainable and accessible boating. By improving the customer experience in the yacht charter sector, the Group is responding both to new sailing expectations and to the growing demand of the sharing economy.

Erik Stromberg, Vice-President of power and motoryachts for Groupe Beneteau added, "LeBoat has been a key partner for many years with the premier fleet of Horizon models. This next step continues the supply of Horizon models, as well as, a new co-developed boat to support Le Boat's charter business and boat ownership program."

The new Liberty boat range goes on sale from June 10, 2024, and will be available to cruise from selected Le Boat bases in France, Germany, England, and The Netherlands in the 2025 season. No experience is required. For more information or call 1-800-734-5491.

Related Articles

Groupe Beneteau announces new appointments
Within Boat division to lead its three market segments Groupe Beneteau, a global player in boating industry, is strengthening its Boat division. The division will now be organized around three business segments: Sailing, Dayboating and Real Estate on the Water. Posted on 10 Jun
Catherine Pourre appointed Chairwoman of the Board
After Groupe Beneteau's Annual General Meeting Groupe Beneteau's Annual General Meeting was Tuesday in the presence of its shareholders. Following the Annual General Meeting, the Board of Directors elected Catherine POURRE as Chairwoman of the Board of Groupe Beneteau. Posted on 5 Jun
Groupe Beneteau publishes its 2023 Essentials
Looking back on a remarkable year Celebrating its 140th anniversary this year, Groupe Beneteau unveils its business report for 2023. It's an opportunity for the world leader in yachting to look back on a remarkable year, and to take stock of its environmental and societal commitments. Posted on 5 Jun
Groupe Beneteau reveals 13 new models
Reaffirming the values that underpin its strength and its capacity for innovation With the 13 new 2024 models in its boating division, the group continues to mode upmarket: experience on board, technological innovation and durability. Posted on 16 Feb
Groupe Beneteau, 140 years of innovation
Reaffirming the values that underpin its strength and its capacity for innovation With the 13 new 2024 models in its boating division, the group continues to mode upmarket: experience on board, technological innovation and durability. Posted on 22 Jan
Group Beneteau appoints new CFO
Nicolas Retailleau joined Groupe Beneteau in September 2022 as CFO of the Boat division Nicolas Retailleau has been appointed Chief Financial Officer of Groupe Beneteau, effective November 1, 2023, succeeding Bruno Thivoyon, currently Chief Executive Officer of the Group and Boating Solutions division. Posted on 3 Nov 2023
Lagoon 60, the scenery of your dreams
Everything has been designed for fluid, easy movement With her large swim platform turned toward the sea, wide, secure steps, and innovative opening side terraces, the Lagoon 60 invites contemplation as well as swimming! Posted on 25 Sep 2023
Groupe Beneteau's Boating Solutions strengthens
Paul Blanc will be in charge of developing Boat clubs The Boating Solutions division is being strengthened to accelerate the Groupe Beneteau development by new activities such as digital and personalised services for end customers and informing owners of different ways to enjoy their boat. Posted on 21 Jun 2023
Groupe Beneteau ramping up B-Sustainable
An initiative to drive CSR progress with the rating agency EcoVadis Groupe Beneteau is ramping up the responsible purchasing component of its CSR program, B-Sustainable. Posted on 13 Apr 2023
Bringing dreams to water 2023
The Miami Boat Show is an opportunity for Groupe Beneteau to report on the latest progress Groupe Beneteau shared its vision and mission with the American market when the Miami Boat Show opened: BRINGING DREAMS TO WATER. Posted on 17 Feb 2023
North Sails Performance 2023 - FOOTERRS Sailing 2021 - FOOTERAllen Dynamic 40 Footer