Please select your home edition
Edition
A+T Instruments 2024 Leaderboard

TIME Names Atlas 190 DLX Life Jacket Best Invention 2024

by Mustang Survival 30 Oct 2024 23:42 PDT
TIME Names Atlas 190 DLX Life Jacket Best Invention 2024 © Mustang Survival

Mustang Survival, global leader in maritime safety equipment and technical apparel, proudly announces that the innovative Atlas 190 DLX Pro Sensor Life Jacket has been honoured with the prestigious TIME Best Invention of 2024. This recognition underscores Mustang Survival's commitment to excellence and innovation in the field of marine safety equipment.

Developed for offshore sailing, cruising, and boating, the Atlas 190 DLX Pro impressed the jury with its unparalleled combination of its comfort and uncompromising safety features.?This pioneering inflatable life jacket boasts a re-engineered bladder for superior turning performance and airway protection. With a sleek, ergonomic fit, it ensures comfort during extended wear while delivering an impressive 190N of buoyancy when inflated. Utilizing cutting-edge ADAPT Technology (ADvanced Airway Protection & Turning), the Atlas 190 DLX features uniquely shaped bladder lobes that effectively turn the wearer face-up, baffle barriers to deflect incoming waves, and an integrated pillow for optimal head support and stability.

Anja Mueller, Global Head of Marketing for Mustang Survival, shared her excitement: "It's a tremendous honour to be recognized among 199 other groundbreaking innovations that enhance our world in meaningful ways. We believe that the best life jacket is the one you wear, and by prioritizing comfort with safety, we have more opportunity to protect everyone on the water."

The Atlas 190 DLX Pro Sensor Life Jacket is currently available in the UK and will launch in North America in Spring 2025, with Hydrostatic Inflation Technology. All models are ISO-approved.

For more information about the award-winning Atlas 190 DLX Pro Life Jacket and Mustang Survival's innovative products, visit mustang-survival.co.uk/pages/atlas-190-life-jackets or mustangsurvival.com

About TIME's Best Inventions 2024

TIME's annual list of the Best Inventions celebrates 200 extraordinary innovations that are transforming our lives. This year, TIME editors and correspondents worldwide curated nominations and assessed each contender based on originality, efficacy, ambition, and impact.

See the full list at time.com/best-inventions-2024

Related Articles

Introducing the new Meris collection
Mustang Survival's trusted foul weather kit – for when the sailing gets rough Mustang Survival, the Canadian brand renowned for innovative solutions for the most demanding marine environments, launches the redesigned Meris Collection. Posted on 26 Feb
Atlas 190 DLX Hammar Life Jacket launched
No more excuses for not wearing one Mustang Survival, the global leader in maritime safety equipment, continues to set the standard for innovation with the launch of its ISO-approved Atlas 190 DLX Hammar Life Jacket. Posted on 25 Feb
Mustang Survival Atlas 190 DLX Life Jacket
We spoke to Nigel Parkes during METSTRADE 2024 to find out more We spoke to Nigel Parkes during METSTRADE 2024 to find out more about the Atlas 190 DLX Life Jacket, which has been honoured with the prestigious TIME Best Invention of 2024. Posted on 4 Dec 2024
Mustang Survival launches EP 6.5 Ocean Collection
Foul weather gear made for conquering the Southern Ocean Mustang Survival, the Canadian brand known for innovative solutions for the most demanding marine environments, announces today the release of the redesigned EP 6.5 Ocean Collection. Posted on 9 Sep 2024
Mustang Survival launches all-new Quadra Dry Suit
Minimalist and multi-purpose – it's sure to ring bells, without the whistles Mustang Survival, the Canadian brand known for innovative solutions for the most demanding marine environments, announces today the launch of the Quadra Dry Suit. Posted on 15 Aug 2024
New MIT 100 Convertible A/M Inflatable PFD
Visit Mustang Survival on Booth MB5045 at the Miami International Boat Show Mustang Survival will showcase the new MIT (Membrane Inflatable Technology) 100 Convertible A/M Inflatable PFD in booth MB5045 inside the Miami Beach Convention Center at the Discover Boating Miami International Show next week. Posted on 7 Feb 2024
New leadership at Mustang Survival and Wing Group
Kenny Ballard takes over responsibilities from Juanita Killen Outdoor industry professional Kenny Ballard has been appointed Mustang Survival's new President. Ballard takes over responsibilities from Juanita Killen, who stepped into the role of Interim President in 2023. Posted on 16 Jan 2024
Mustang Survival - Fall product releases
Freshly re-designed and brand-new products are released! No lack of safety upgrades and comfort for your upcoming (potentially chillier) marine adventures. Take a look at the MIT PFD range and the Taku Jacket below. Your readers are waiting for you to write about these products. Posted on 23 Sep 2023
President of Mustang Survival resigns
Jason Leggatt built and now leaves an exceptionally talented team Last week, Jason Leggatt, President of Mustang Survival, and Andrew Branagh, CEO of The Wing Group, announced together that Jason has resigned from his daily management position as President. Posted on 6 Dec 2022
Mustang Survival sponsors Canada Ocean Racing
Scott Shawyer seeking to make history completing in the Vendée Globe Shawyer will compete in the solo, non-stop round-the-world race, the Vendée Globe, aiming to become the first Canadian to complete the pinnacle event in offshore sailing - widely regarded as the toughest sporting challenge on the planet. Posted on 25 Aug 2022
North Sails Loft 57 PodcastMaritimo 2023 S600 FOOTERRS Sailing 2021 - FOOTER