SailGP and Rolex announce Title Partnership, marking a new era for the global racing championship

Sir Russell Coutts, SailGP CEO, with Joel Aeschlimann, Rolex International Sponsorship Manager, attending the SailGP 2025 Season Launch Event at Expo 2020, ahead of the Emirates Dubai Sail Grand Prix presented by P&O Marinas in Dubai, UAE © Simon Bruty for SailGP

Today, SailGP is proud to announce a new era in its long-term partnership with Rolex - welcoming the Swiss watchmaker onboard as the first Title Partner for the global racing championship. The transformative agreement between the two brands - both synonymous with achievement, innovation, and performance - demonstrates a strategic shift to elevate the sport's premier global championship, with Rolex at its heart.

The expanded agreement will usher in the beginning of the Rolex SailGP Championship. The news builds on an enormously-successful founding partnership that began in 2019.

SailGP CEO Sir Russell Coutts said: "The dawn of the Rolex SailGP Championship marks a new era in our sport - a testament to a shared pursuit of excellence, both on and off the water. Rolex's heritage of performance and precision perfectly complements SailGP's mission to redefine the sport of sailing - an annual championship, providing thrilling racing in iconic global destinations. SailGP and Rolex are now one and the same, and we're incredibly proud to share this journey with them."

Arnaud Boetsch, Director of Communication & Image at Rolex, said: "For almost a century, Rolex has been synonymous with achievement across the world's most iconic sports, including nearly 70 years of involvement with sailing. SailGP is a trailblazer, representing precision, teamwork and innovative technology. Since the series' inception, Rolex has celebrated the journey of the sport and its athletes, marked by exceptional performance, incredible milestones and powerful emotions, both on and off the water. On the eve of this highly anticipated 2025 Season, I would like to congratulate Russell Coutts on his leadership to elevate the championship to new heights over the past five years and thank him for our partnership. We are thrilled to deepen our support as Title Partner and celebrate the success of SailGP, reinforcing our shared vision to push boundaries and inspire future generations."

From this weekend, the Rolex SailGP Championship will be integrated across all aspects of the SailGP ecosystem redesigned to create a more immersive and informative viewing experience for fans watching from home. The partnership also includes a suite of updated broadcast graphics across SailGP's Emmy award-winning broadcast graphics, LiveLine, course maps, turning marks, and other live features. The new-look championship marque will also make its debut on all SailGP digital channels - web, social and the SailGP app - with additional branding elevating the event experience, providing a premium, cohesive aesthetic to the Race Stadium at Mina Rashid and across the calendar.

As part of the agreement, Rolex will also become Title Partner for the Rolex Los Angeles Sail Grand Prix, unfolding over two action-packed days of racing, March 15-16, 2025. The Swiss watchmaker will also continue as Official Timepiece of SailGP through to the end of Season 14, supporting the league's long-term growth and expansion of its fanbase. Additionally, Rolex will further develop high-quality content in partnership with SailGP that takes fans behind the scenes, to inspire and instigate positive change.

The grand reveal of the new Title Partnership was made at the launch of the Rolex SailGP 2025 Season Championship - an exclusive event held at UAE Pavilion, Expo City in Dubai. Invited guests, including all 12 SailGP national teams, celebrated the news, whilst enjoying an immersive glimpse of the season ahead. Earlier this week, SailGP announced Emirates and DP World as Global League Partners, and named its 12th and final team for the 2025 Season - the Red Bull Italy SailGP Team.

The Rolex SailGP 2025 Season Championship gets under way this weekend, unfolding over two action-packed days of racing on the pristine waters of Mina Rashid. The Emirates Dubai Sail Grand Prix presented by P&O Marinas is set to be a flagship event on the Middle East sporting calendar - the third time SailGP has visited the city. Remaining tickets are available for purchase at www.SailGP.com/dubai.

SailGP is broadcast in 212 territories around the world. Visit SailGP’s How to Watch webpage to find out how to access the season-opener.