Please select your home edition
Edition

Ways Into Sailing Case Study: GJW Direct's Luke Marsh

by Mark Jardine 5 Dec 2024 08:30 PST
GJW Direct's Luke Marsh at the Southampton International Boat Show © Mark Jardine

When Luke Marsh joined GJW Direct to head up their Marketing Department he had no experience in sailing. In fact he had a phobia of water.

Step by step he overcame his fear, and first gained his RYA Powerboat Level 2 qualification, then learned to paddleboard, and in the summer of 2024 took a sailing course, gaining his RYA Dinghy Level 1 and 2 Qualifications. He's not stopping there either!

Related Articles

Atlanta and New England kick off the Boat Shows
A summary of news relevant to marine businesses across North America The Discover Boating Atlanta and New England boat shows, in partnership with Progressive, kicked off the New Year attracting tens of thousands of buyers and boating enthusiasts shopping for new boats, accessories and the latest marine innovations. Posted on 21 Jan Industry stats reflect economic financial pressure
A summary of news relevant to marine businesses across North America NMMA's latest Monthly Recreational Boating Industry Data Summary, covering data through October 2025, showed economic pressures persisted as elevated borrowing costs and mixed household outlooks continued to influence marine market activity. Posted on 14 Jan The industry looks at the past and what lies ahead
A summary of news relevant to marine businesses across North America NMMA has released its fiscal year 2025 Year in Review, outlining the Association's impact across advocacy, Discover Boating initiatives, industry data and insights, certification, and membership engagement. Posted on 7 Jan Consumer confidence continues to decline
A summary of news relevant to marine businesses across North America U.S. consumer confidence weakened for a fifth consecutive month in December, reflecting growing unease about business conditions, jobs and household income, according to the latest report from The Conference Board. Posted on 1 Jan Mixed 2026 signals according to industry analysis
A summary of news relevant to marine businesses across North America NMMA's latest Monthly Recreational Boating Industry Data Summary, covering data through September 2025, shows economic pressures persisted as elevated borrowing costs and mixed household outlooks continued to influence marine market activity. Posted on 17 Dec 2025 Sailing takes center stage this week
A summary of news relevant to marine businesses across North America Sail America's Industry Conference registration is now open! Sign up for the 12th edition of SAIC. The two-day event, specifically geared toward sailing industry professionals, will take place at the Newport Harbor Hotel & Marina, RI on March 25-26. Posted on 10 Dec 2025 Cautious optimism reflects industry sentiment
A summary of news relevant to marine businesses across North America As the recreational boating industry enters the final quarter of 2025, NMMA's Q3 Marine Leadership Barometer shows slightly improved sentiment among top executives from NMMA marine manufacturer members in the U.S. and Canada. Posted on 3 Dec 2025 Metstrade welcomes 1000s of industry professionals
A summary of news relevant to marine businesses across North America Metstrade (18-20 November) closed last week after welcoming thousands of leading leisure marine professionals from across the world to the biggest edition of the show to date. Posted on 26 Nov 2025 Recreational fishing also feels effect of tariffs
A summary of news relevant to marine businesses across North America The White House published separate "Joint Statements on Frameworks for Agreements on Reciprocal Trade" on November 13, with Argentina, Ecuador, El Salvador, and Guatemala. Each outlines the key elements of the different Frameworks. Posted on 19 Nov 2025 Support for Sportsfishing Equipment Exporter
A summary of news relevant to marine businesses across North America The U.S.-Mexico-Canada Agreement (USMCA) provides critical support to U.S. sportfishing equipment manufacturers, and to a lesser extent, benefit American fishing companies utilizing a global supply chain. Posted on 12 Nov 2025
This site and its contents are Copyright © 2026 Sail-World Marine Business North America and/or the original author, photographer etc. All Rights Reserved. Photographs are copyright by law. If you wish to use or buy a photograph contact the photographer directly.
If you have any questions about advertising or editorial then please contact our team. If you encounter any technical issues then please email techsupport@sail-world.com
Terms & Conditions | Privacy Policy