BIA announces partnership with General Motors Specialty Vehicles Australia
by Boating Industry Association 15 Jan 21:54 PST
GMSV towing a Malibu boat © Boating Industry Association
The Boating Industry Association Ltd (BIA) today announced General Motors Specialty Vehicles (GMSV) as its new Official Automotive and Exclusive Tow Vehicle Partner.
BIA CEO Andrew Scott said, "We are delighted to have GMSV decide to partner with the Boating Industry in a demonstration of their support in helping Australians make the most of the great outdoors and assisting boaters get out on the water.
"GMSV represents premium brands in the tow vehicle category including Chevrolet and GMC."
The collaboration represents a shared commitment to enhancing the boating lifestyle and supporting industry growth. With its excellent towing capabilities and luxury features, GMSV is perfectly positioned to cater to the diverse needs of boating enthusiasts and marine businesses.
"GMSV brings innovation, reliability, and strong community engagement to the marine sector," Scott said. "Together, we aim to promote boating and support the marine industry."
The partnership includes integration of GMSV vehicles into BIA events, such as the Sydney International Boat Show, and providing demonstrations of towing capabilities throughout the year.
Additionally, BIA members will benefit from exclusive offers, enhancing access to top-tier vehicles tailored for marine purposes.
The collaboration also extends to marketing initiatives, with GMSV prominently featured across BIA's Discover Boating campaign.
For more information on BIA visit: www.bia.org.au.