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First Winter Boat Shows of 2025 attract buyers, bring optimism for early signs of return to sales

by National Marine Manufacturers Association 18 Jan 2025 07:14 PST
2025 Winter Boat Shows © National Marine Manufacturers Association

The Discover Boating Atlanta, Chicago and New England boat shows, in partnership with Progressive Insurance®, drew in more than 65,000 buyers and boating enthusiasts last weekend, eager to shop deals on thousands of new boats, accessories and the latest marine innovations.

Despite continued headwinds after years of record growth in recreational boat unit sales and Winter Storm Cora's impact in Atlanta, exhibitors expressed optimism with reports of sales and a steady stream of attendees, reinforcing the 2025 market assessment issued by the NMMA last week.

The Discover Boating Chicago Boat Show®, in partnership with Progressive Insurance®, made its debut at the Donald E. Stephens Convention Center in Rosemont, Ill. with resounding positive feedback from both exhibitors and attendees. Attendance on Saturday was the highest Saturday attendance since pre-pandemic in January 2020.

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