Mixed economic environment reflected in early-year boat sales data
by National Marine Manufacturers Association 13 Apr 2025 06:22 PDT
Recreational Boating Economic Indicators © National Marine Manufacturers Association
As economic headwinds continue to shape consumer sentiment, the latest Monthly Recreational Boating Industry Data Summary report analyzes January 2025 data, offering a look at year-over-year trends and how 2025 kicked-off ahead of the tariff and trade tensions. The report, published this week, shows total new powerboat retail unit sales fell 8.2% year-over-year for the 12-month period ending January 2025, pointing to ongoing softening in discretionary purchases amid sustained concerns around inflation and interest rates.
While there was a decline for the 12-month YOY period, looking at the month of January 2025 compared to January 2024, new retail unit sales were up 1% (7,809 vs 7,765 units), the first-time sales increased during the month of January since 2021. This data reflects sentiment from early-season boat shows that consumers were buying in certain segments and markets, and that while sales were mixed, there was a sense of optimism.
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