Cox Marine announces strategic leadership transition to drive series production and future growth

Cox Marine announces strategic leadership transition to drive series production and future growth © Cox Marine

Cox Marine, the pioneering manufacturer behind the world's most powerful diesel outboards, today announced a strategic evolution of its board and leadership team.

This transition prepares the company for series production and the highly anticipated launch of its market-changing 350 V8 outboard, building on three years of focused product refinement and strategic market positioning.

As Cox Marine shifts its focus from research and development to high-volume series production, these leadership changes are designed to ensure continued growth and maintain the exceptional levels of service, reliability, and operational efficiency that Cox Marine's partners and customers have come to expect.

New leadership to spearhead next chapter

Effective 1 July 2025, Gavin Wesson, the current Chief Executive Officer, will transition to the role of Non-Executive Chairman. In this capacity, Gavin will continue to provide invaluable strategic guidance, empowering the existing leadership team to develop further in their roles.

Cox Marine is pleased to announce that George Bramley has been appointed its new Chief Executive Officer, effective 1 July 2025.

While stepping into this leadership position, George will concurrently maintain his responsibilities as Chief Financial Officer. His proven expertise in strategic decision-making and financial management will be instrumental in driving the company's growth, profitability, and long-term sustainability.

Further strengthening the executive team, James Eatwell, a long-standing member of the organisation with over a decade of experience, most recently as Technical Director, has been appointed Chief Technical Officer.

James will spearhead the company's technological vision, providing direct technical leadership and aligning engineering and product improvement initiatives with overarching business objectives to enhance product and business performance. His deep technical knowledge and extensive experience will provide critical insights to the Board and the wider organisation.

Reflecting on these strategic changes, Gavin Wesson stated, "Leading Cox Marine's day-to-day operations for the past three years has been an incredibly rewarding experience. I've thoroughly enjoyed working alongside the team as we've meticulously refined our product and strategically positioned ourselves to disrupt the high-horsepower outboard market."

He continued, "With the imminent launch of our 350 V8, the time is right to evolve our leadership structure to prioritise series production and sustained growth. I have full confidence that George's strategic vision and financial acumen, coupled with James's extensive technical expertise and our Non-Executive Directors' continued guidance, will propel Cox Marine to even greater heights in this exciting phase. I eagerly anticipate supporting them and the entire team in my new role as Non-Executive Chairman."

George Bramley added, "I am honoured to take on the CEO role at such a pivotal moment for Cox Marine. The launch of the 350 V8 represents a significant milestone, and I am excited to lead the company through this crucial transition to series production and beyond. We have a remarkably talented team, and I am keen to support their continued success in their respective areas."

Cox Marine's robust leadership team

After eight years of significant contributions, Adam Gurr, Cox Marine's Programme Director, will depart the company at mid-year. During his tenure, Adam successfully spearheaded the delivery of key product campaigns and will remain with the business until the end of June to ensure a seamless transition to production readiness for the 350 V8. Cox Marine sincerely thanks Adam for his strong leadership and valuable contributions to the organisation's success.

Gemma Crocker continues in her current role as Network Development & Commercial Operations Director, driving the business-to-business model through strategic network expansion, distributor management, marketing, warranty and product supply. Gemma continues to work alongside Hugh Hudleston, who was announced as Business Development Director at the start of this quarter.

Richard Lind also continues in his current role as Supply Chain Director, alongside Holly Cooper, who remains as People Director, and Petra Argent as Company Secretary, a role she has held at Cox Marine for the past twelve years.

This evolution of Cox Marine's leadership team marks a significant step forward in the company's journey. With a clear vision for the future, the imminent launch of a powerful new product, and a seasoned team at the helm, Cox Marine is well-positioned to capitalise on market opportunities and deliver unparalleled value to its partners and customers worldwide.