Industry leaders join forces to accelerate boating market expansion
by National Marine Manufacturers Association 18 Jul 08:32 PDT
Boating © National Marine Manufacturers Association
In a pivotal move to confront declining new boat sales and unify the recreational marine industry around a shared growth strategy, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of the Americas (MRAA) have launched the Market Expansion Advisory Group.
Hand-picked for their deep marketing expertise across OEMs and dealerships and with an NMMA board liaison, the Advisory Group will answer two critical questions:
- How should we define success for Discover Boating?
- How do we achieve that success?
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