BIA and BIAV have endorsed MitchCap as the preferred finance company to the marine industry

BIA and BIAV have endorsed MitchCap as the preferred finance company to the marine industry © Boating Industry Association of Victoria

The Boating Industry Association (BIA), the Boating Industry Association of Victoria (BIAV) and MitchCap have launched an Industry Financial Skills and Awareness Program for all members nationally.

As part of the agreement MitchCap - Australia's largest Leisure Boat Financier by OEM and dealership partnerships - will provide knowledge, data analytics and commercial resources to support the industry members with commercial acumen growth opportunities.

The program will include a fixed annual sponsorship contribution and variable contribution on every boat, motor and trailer financed for members across Australia by MitchCap. These funds will support and expand the vital work for both industry bodies, ensuring the program's success.

Recognising MitchCap's market position and contribution, the BIA and BIAV have endorsed MitchCap as the Preferred Finance Company to the Marine Industry.

Andrew Scott, CFO of the BIA, said: "Given MitchCap's track record of supporting the industry, it's clear they care deeply about the success of their boating customers. They understand the importance of representation, advocacy, and resource sharing across our members, and the role the BIA plays in ensuring this. We are excited to grow our members' businesses alongside MitchCap."

Steve Walker, CEO of BIAV, added: "BIAV has partnered with MitchCap previously, and we're pleased to extend the partnership nationally for the benefit of members in Victoria and beyond. This new agreement's strategic focus on financial and commercial skills is powerful, particularly in the current cycle and with the changing demographic of boat OEMs and dealerships as the next generation steps up."

Paul Mitchell, CEO of MitchCap, said: "After three successful years partnering with BIAV, we've redefined our industry contribution beyond sponsorship, based on member feedback. We're thrilled to take the program national with the BIA and proud to be the Official Finance Company of the Marine Industry across Australia."

Educating and empowering the industry

Going beyond finance, MitchCap is excited to get involved as far as investing in education for BIA and BIAV members.

Through the National Marine Industry Financial Awareness and Development Program, MitchCap will deliver webinars, data insights, and on-the-ground advice covering:

• How to properly financially value a business for sale
• Managing fixed costs and improving margins
• Understanding finance options for dealerships and customers
• Managing risks in FX, imports, pricing, and cyclical demand

By improving financial literacy across the industry, we're building stronger, more resilient businesses that can thrive long-term.

The preferred official national floorplan financier

As the exclusive preferred Floorplan Financier of the Australian Boating Industry, MitchCap will:

• Provide tailored floorplan and distribution finance designed for marine dealerships
• Support members with market insights and data-driven decision making
• Maintain a visible presence at flagship events like the Melbourne and Sydney Boat Shows, including hosting BIA/BIAV Industry Members Sundowner networking events, and actively be involved in BIA/BIAV board meetings.

Why it matters

This is a true partnership that invests directly in the people, businesses, and associations shaping Australia's marine future.

Dealers gain the flexibility to stock more without locking up working capital. OEMs benefit from smoother distribution and faster product flow. Associations receive funding to continue their advocacy and member support.

MitchCap will continue to be committed to funding growth, sharing knowledge, and ensuring the Australian marine industry has the financial tools and confidence to chart a stronger course.

Register your interest in future webinars: