June data shows continued softness in new boat sales
by National Marine Manufacturers Association 10 Sep 16:41 PDT
Monthly Recreational Boating Industry Data Summary © National Marine Manufacturers Association
NMMA's latest Monthly Recreational Boating Industry Data Summary, covering data through June 2025, shows continued pressure on retail sales as economic uncertainty and elevated borrowing costs weigh on consumer demand.
Year-to-date, new powerboat retail unit sales fell 9.7% compared to the same six-month period in 2024, with 130,956 units sold. Looking at the rolling 12-month period from July 2024 through June 2025, total retail powerboat sales declined 7.3% to 220,662 units.
Data in the latest report through June 2025 includes:
- Segment-level softness remained widespread year-to-date, with notable declines in retail unit sales of pontoons (-10.9%), jet boats (-14.4%), wake sport boats (-9.9%), and stern drives (-20.1%).
- Yachts were the only segment to post modest growth, up 1.8% over the same period.
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