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Denison Yachting and OneWater Yacht Group announce merger

by Denison Yachting 11 Sep 03:18 PDT
Denison Yachting HQ Office © Denison Yachting

Denison Yachting and OneWater Yacht Group announced they are joining forces to create the largest yacht firm in the world.

Operating with the same leadership but under the Denison Yachting brand, the combined company will have a network of 23 offices across the United States and Europe, delivering an unmatched client experience in the buying, selling, and ownership of luxury yachts worldwide.

Through the completed deal, Denison Yachting's portfolio expands to include Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts. In addition, the company became the largest Sunseeker dealer worldwide, further strengthening its position as a global leader.

The combined organization will feature more than 800 active yacht listings supported by 180 experienced yacht brokers, offering clients more opportunities than ever before. As a publicly traded company, the group will continue to prioritize transparency, innovation, and client trust. Most importantly, the merger was designed with clients at its core: to deliver a safer, more seamless, and more enjoyable yacht-buying and selling experience. By leveraging industry-leading technology, marketing, and full-service offerings, including new yacht sales, brokerage, charter, management, crew placement, and after-sales service, the combined entity will provide unparalleled value to yacht owners and enthusiasts worldwide.

Bob Denison, President of Denison Yachting, said: "This is an exciting new chapter for Denison Yachting and our clients. By joining with OneWater Yacht Group, we're bringing together two of the strongest teams in the industry. Our clients will benefit from more boats to choose from, the best marketing and technology, and a full-service approach that makes yacht ownership simpler and more enjoyable."

Bryan Braley, President of OneWater Yacht Group, added: "Our goal has always been to deliver the very best experience for our customers with our greatest strengths being new yacht sales and service. By combining Denison's unmatched expertise in brokerage and charter with their industry leading marketing, we are creating the most comprehensive and customer-focused yachting company in the world."

Denison Yachting will share additional details during the Monaco Yacht Show 2025, September 24-27. The press presentation is scheduled at 12:00 on Thursday, September 25.

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