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North Sails Loft 57 Podcast

Pershing strengthens its presence in the U.S. through the exclusive agreement with Jeff Brown Yachts

by Pershing 29 Oct 2025 07:53 PDT
Pershing sign a partnership agreement with Jeff Brown Yachts © Pershing

Pershing, an emblem of excellent performance and cutting-edge technology, announces an important exclusive dealership agreement with Jeff Brown Yachts, consolidating its presence in the United States. The prestigious luxury yacht dealer will handle distribution, sales and support for the full range of Pershing boats in the main markets on America's West Coast, which covers strategic areas including Washington, Oregon, California and Hawaii.

"We know Jeff and his organisation very well, and we're confident he's the ideal partner for Pershing," said Giordano Pellacani, Ferretti Group Chief Commercial Officer. "A laser-sharp focus on customers and meticulous attention to detail are values that we share deeply, making this collaboration an important step forward for the brand's development on the US market."

"Pershing is an exceptional brand and a synonym for performance, passion and prestige," said Jeff Brown, founder of Jeff Brown Yachts. "We're thrilled to be able to offer this legendary Italian brand to the most discerning customers on the West Coast, who are true connoisseurs of excellence in design and technology."

With over 30 years' experience and an established network of offices in San Diego (CA), Newport Beach (CA), Sausalito (CA), Seattle (WA) e Kailua-Kona (HI), Jeff Brown Yachts offers customers a highly personalised service, ranging from the sale of new boats to specialised consulting. It's an approach that reflects the attention to detail and professionalism that have always been signature features of Pershing too.

Pershing is the third Ferretti Group brand to sign a partnership agreement with Jeff Brown Yachts, confirming the strategy to develop a consolidated presence across the globe. The goal is to offer customers Italy's signature hand craftsmanship and excellence, combined with comprehensive support and a wide range of services, from handover and maintenance through to yacht transport.

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