Brunswick Corporation reports solid sales increases and share gains at 2025 FLIBS
by Brunswick Corporation 4 Nov 2025 15:14 PST
October 29 - November 2, 2025
Fort Lauderdale International Boat Show © Evo Yachts
Brunswick Corporation's (NYSE: BC) premium brands delivered another strong performance at the 2025 Fort Lauderdale International Boat Show with unit sales and revenue increases across all boat brands and record Mercury Marine outboard share at one of the largest saltwater shows in the world. In addition, the SIMRAD AutoCaptain autonomous boating system, which recently debuted at the IBEX trade show, was successfully demonstrated in a range of docking and maneuvering scenarios to many interested OEMs and media representatives.
Mercury Marine achieved a new record outboard share with 61% of all outboard engines at the show and 76% share of engines in the on-water portion of the show which features larger boats.
Combined unit sales of Boston Whaler, Sea Ray, and Navan were up 6% and revenue increased 15% compared with the 2024 Show.
Fliteboards were also on display in many of Brunswick's exhibits as well being available for media and customer demonstrations throughout the show.
"The 2025 Fort Lauderdale International Boat Show provided another showcase for Brunswick's premium boat brands and industry-leading propulsion and systems technologies," said Dave Foulkes, CEO, Brunswick Corporation. "Demand for our premium and core products has remained solid throughout the year but with notable relative strength later in the season as the external environment has stabilized, providing an encouraging early signal for 2026."