TheYachtMarket welcomes industry expert Bryan Jones to drive global growth and innovation

Bryan Jones © TheYachtMarket

TheYachtMarket, a leading online boat marketplace, has announced the appointment of Bryan Jones as an advisor to the business. The appointment reinforces TheYachtMarket's position as the platform redefining online boat sales through innovative technology and broker-focused solutions.

With 25 years of international sales and marketing experience at premium yacht manufacturers including Sunseeker International and Fairline, Jones brings deep market expertise to support TheYachtMarket's strategic growth as it continues its trajectory toward global market leadership.

"Bryan's appointment reflects the calibre of professionals who recognise that TheYachtMarket is fundamentally changing how this industry operates," said Richard Roberts, CEO of TheYachtMarket. "His decision to join us validates what we're hearing from brokers across the market; they're ready for a platform that invests in their success, not just in maintaining the status quo. With Bryan's deep understanding of what drives sales in the premium yacht sector globally, he'll help us accelerate our mission to set a new standard in the brokerage industry and grow our presence internationally".

The platform has established itself as the answer to broker feedback, calling for change in a sector where traditional portals have lacked investment whilst dramatically increasing costs. TheYachtMarket's approach turns this model on its head, delivering cutting-edge technology at sustainable pricing that drives real results for brokers worldwide.

"Broker feedback globally reinforces a need for change in this sector," said Jones. "TheYachtMarket has the most technologically advanced portal that will redefine online boat sales. What sets the platform apart is how it combines the most intuitive user interface with Stantia, the industry's stand out sales growth platform that streamlines workflows, enhances customer relationships, and drives measurable sales results."

TheYachtMarket's dual offering addresses the critical challenge facing brokers today; the need for reliable, cost-effective tools that support sales rather than simply consuming budget. Stantia acts as a complete business command centre for boat sales professionals by managing listings, leads, and client communications in one intelligent platform. Its tight integration between customers, boats, and sales activity gives brokers full visibility of every opportunity. This ensures no enquiry slips through the cracks, while freeing up more time to focus on what matters for users - selling boats and building lasting customer relationships.

In his advisory role, Jones will take an overview of the sales and marketing strategy, supporting the business to shape and refine its unique offering as it drives global adoption among brokers seeking performance-driven solutions.

The appointment comes as TheYachtMarket sees adoption of its platform growing quickly amongst brokers, offering an integrated solution that combines cutting-edge marketplace technology with Stantia, a growth command centre, that empowers professionals to streamline operations and strengthen customer connections.