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New York, Minneapolis Boat Shows deliver encouraging sales amid market disruptions

by National Marine Manufacturers Association 31 Jan 05:47 PST
Minneapolis Boat Shows © National Marine Manufacturers Association

The Discover Boating® New York Boat Show®, in partnership with Progressive®, and the Discover Boating® Minneapolis Boat Show®, in partnership with Progressive®, took place last weekend amid challenging external conditions that impacted attendance in both markets. Despite disruptions, exhibitors in both cities reported strong sales and engagement, reinforcing boat shows' importance as key retail and marketing platforms.

In New York, Winter Storm Fern affected travel across the region, leading to lower overall weekend attendance and forcing the show to close on Sunday. Even with the abbreviated schedule, several exhibitors reported solid interactions with customers, reflecting strong buyer intent among those able to attend.

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