Honda launches global PR campaign inspired by customer journeys

by Sandman PR on 15 Jul 2013 Honda Motor Europe, in conjunction with Honda Australia, has launched a global social PR campaign called #myjourney.

Using the Twitter hashtag #myjourney and supported by an engaging content hub (myjourneys.com) the campaign celebrates journeys from around the world, however long or short.

As Honda products enable customers to undertake journeys of all kinds, myjourneys.com provides a place where people can share these adventures and explore others’ experiences.

The campaign was inspired by Honda customer Jon Hancock. Jon and his wife Christine travelled around the world in their 1987 Honda Civic, from Bristol in the UK to Suzuka in Japan – the birthplace of their car.

Jon and Christine’s epic journey is just one example. Ed Marsh rode his Honda C90 motorcycle from Malaysia back to London, and then up through Scandinavia to the Arctic Circle.

Here in Australia, in 2011 brothers Peter and Phillip Jenkins travelled more than 9500km around Australia’s northern coastline (from Sydney to Perth) in a twin Honda BF225-powered rigid inflatable boat to raise funds and awareness of prostate cancer.

These journeys embody Honda’s core philosophy of ‘The Power of Dreams’.

Jon Hancock said: 'Dreams most certainly can become reality, and things that seem impossible are only due to the limitations of our minds.'

#myjourney offers people an opportunity to share their journeys, which Honda hopes will inspire others to share a journey too.

Find out more about the campaign or share your journey by tweeting #myjourney or visiting myjourneys.com