Navico's dealer conference a success
by Navico 11 Apr 2018 12:30 PDT
Navico's dealer conference © Navico
Navico recently revealed its plans for high-end electronics brands Lowrance, Simrad and B&G at its annual Australia & New Zealand Dealer Conference held in the Gold Coast, QLD Australia.
The yearly conference brings Navico product managers, technical experts, marketing and sales executives from all over the world for three days of on-water trials, presentations and training for the dealer channel.
In total, 177 delegates from dealerships, boat builders, tackle and chandlery specialty stores along with technical installers from Australia, New Zealand and the pacific region joined the crew from Navico to hear about the latest and greatest from the world's leading electronics manufacturer. Session workshops were varied and included topics such as product range reviews for all brands; technical training for sonar, radar, autopilots and JL Audio; C-MAP overview; best practices for in-store and retail environments; along with service and after sales support updates. In addition to the classroom style sessions, 14 vessels ranging from 12ft trailer boats to 40ft game boats were scheduled for on-water demonstrations so delegates could get hands-on with the product installed.
Navico acknowledged those dealers who excelled throughout 2017 and presented various awards at the Gala Dinner that featured Gorden Tallis as a guest speaker. Awards included Australian Volume Boat Builder of the Year, Australian Local Cluster Dealer of the Year, NZ Local Cluster Dealer of the year, and NZ Volume Boat Builder of the Year along with ANZ Retailer of the year and multiple awards for highest percentage growth.
"It's important for our customers to be up to date with the latest technology offerings from Navico and also meet the people who are behind the brands and who are at hand to support them. Our annual conference is the ultimate forum for delegates to learn about new products, improve sales techniques and in-store practices and get hands-on with product in a real environment," said Chris Radford, Sales Director for Australia, New Zealand and the Pacific.
For more information on Navico's Lowrance, Simrad, Simrad Commercial and B&G brands, please visit www.lowrance.com, www.simrad-yachting.com, pro.simrad-yachting.com and www.bandg.com. To find out more about the Navico Group of companies, visit www.navico.com.