Please select your home edition
Edition
Upffront 2020 Foredeck Club SW LEADERBOARD

Rooster on board to steer PR programme for Borrow A Boat

by Borrow A Boat 5 Mar 08:53 PST
Borrow A Boat is the ‘Airbnb of boating'. © Borrow A Boat

Rooster has been appointed by boat hire and yacht charter platform, Borrow A Boat, to lead a comprehensive PR programme to drive brand awareness and increase bookings.

Founded in 2017 by sailing enthusiast and entrepreneur, Matt Ovenden, Borrow A Boat has access to over 35,000 vessels in 65+ countries, and offers peer-to-peer listings as well as boat rental through traditional charter companies. Customers can choose from a variety of vessels, including sailboats, motorboats, riverboats, RIBs, catamarans, gulets, luxury yachts and superyachts.

On a mission to make boating more accessible, affordable, flexible, and inclusive, Borrow A Boat is closely supported by the boating industry and is a vocal member of leading industry body, British Marine. The company also pioneered peer-to-peer boat charters, helping boat owners generate extra income from their vessel and reducing the high costs of boat ownership, including maintenance costs and marina fees.

Rooster has been tasked with delivering a comprehensive PR programme, focused on generating top-tier online coverage to help drive SEO, increase traffic and, ultimately, bookings. The agency will utilise its strong relationships with travel and lifestyle media, along with specialist yachting and boating titles, to get press on board with Borrow A Boat's unique proposition.

CEO & founder of Borrow A Boat, Matt Ovenden, said: "We were impressed by Rooster's experience of working with peer-to-peer businesses; their expertise will be key to drive that all-important media endorsement. We've been without PR representation since 2019, and now is the time to amplify Borrow A Boat in the UK.

"As a business, we want to dispel some of the myths around boating - it's expensive, it's elite, booking a sailing trip is complicated - and encourage more people to try a sailing holiday in the UK or further afield. We're confident that with Rooster on board we can broaden our appeal and help us reach the right audiences."

James Brooke, Managing Director of Rooster, said: "As a sailing fan myself, Borrow A Boat ticks all the right boxes - the company is revolutionising the boating industry and making it easier than ever to get more people onto the water. We're excited to be steering their PR at this important growth point for Borrow A Boat."

Borrow A Boat joins the agency's travel and lifestyle client roster which includes Flight Centre, Visit St. Pete Clearwater, Camptoo and Atmosphere Hotels & Resorts.

For more information on Borrow A Boat, visit www.borrowaboat.com.

Related Articles

Hydrogen fueled marine engines
Japanese Manufacturers Cooperate on development Kawasaki Heavy Industries, Ltd., Yanmar Power Technology Co., Ltd., and Japan Engine Corporation formed a consortium of Japanese engine manufacturers to pursue joint development of hydrogen fueled marine engines for ocean-going and coastal vessels Posted today at 5:38 am
Luxury Yacht Group celebrates 20 years in business
June 1st marks the day founder Rupert Connor opened the doors in Fort Lauderdale Luxury Yacht Group is about to celebrate 20 years in the yachting industry! June 1st marks the day founder Rupert Connor opened the doors with one office in Fort Lauderdale, Florida Posted on 8 May
Johnson Outdoors reports Fiscal Q2 Results
Announcing higher sales and earnings Johnson Outdoors Inc. (Nasdaq:JOUT), a leading global innovator of outdoor recreation equipment and technology, today announced higher sales and earnings during the Company's second fiscal quarter ending Friday, April 2, 2021. Posted on 8 May
The Ocean Race launches Relay4Nature
Shining a spotlight on ocean leaders, innovators and advocates An initiative of The Ocean Race, Relay4Nature will involve a baton passing from team to team, shining a spotlight on ocean leaders, innovators and advocates. Posted on 7 May
2021 Run to Remember announced
Honoring our Coast Guard Fallen Heroes The Coast Guard Foundation announced today its annual Run to Remember that honors our Coast Guard Fallen Heroes and raises support for the organization's tragedy assistance programs that support Coast Guard families in their time of need. Posted on 7 May
Bonnier Corp names Sarah Renz as Event Director
To oversee the Helly Hansen National Offshore One Design (NOOD) Regatta Series Sarah Renz has been named Event Director for Sailing Events, Bonnier Corp., it was announced today by Jonathan Moore, Executive Vice President, Events. Posted on 7 May
Garmin announces MSC 10 marine satellite compass
Multi-band GNSS and a fully integrated attitude and heading reference system Garmin® International announced the MSC™ 10 marine satellite compass with multi-band GNSS and a fully integrated attitude and heading reference system for a smooth and accurate GPS-derived heading and position on the water. Posted on 7 May
In conversation with Jelte Liebrand
The tech-savvy navigation entrepreneur savvy navvy is the boating app that puts all your essential marine information in one place: tidal graphs, weather forecasts, automatically updated chart data, routing, GPS tracking, marina information and more. We spoke to founder Jelte Liebrand... Posted on 6 May
Free boating skills training sessions
America's Boating Club partners with West Marine during National Safe Boating Week Americans have taken to the water in record numbers to enjoy the socially distanced fun and relaxation that boating provides. Posted on 6 May
Hurricane Hole selects Bellingham Marine
To supply and install Concrete Floating Dock System for Superyacht Marina Sterling Global Financial, and Bellingham Marine have announced that Bellingham will supply and install the floating concrete dock system for the totally reconstructed Hurricane Hole Superyacht Marina at Paradise Landing on Paradise Island in the Bahamas. Posted on 6 May
RS Sailing 2021 - FOOTERCoast Guard Foundation FOOTER 3Maritimo 2021 - M600 - FOOTER