Please select your home edition
North Sails Performance 2023 - LEADERBOARD

Varna Sales opens for business in New Jersey

by Varna Sales 3 Nov 2021 09:15 PDT

Varna Sales, an international network of sales and distribution specialists, opens for business in New Jersey.

After 20 years of developing first-class business strategies for some of the marine and RV industries' biggest companies, Dan Soeters has launched Varna Sales. Most recently a Global Sales Director at Garmin, Soeters has worked in the marine and RV markets from Europe and the Middle East to APAC and the Americas. Varna Sales provides services for U.S. product manufacturers that are looking to globalize as well as international manufacturers that are looking for a talented and specialized technical sales team in the States.

"Throughout my career, time and again I have come across uncertainty from leisure product manufacturers about globalizing and the struggle to find people and organizations that will represent their brands to the same high standards as they would themselves," said Soeters. "I have had the pleasure of working with some of the most talented, driven and creative people in the far corners of the industry, but I have also had to navigate the many pitfalls and interactions with less qualified parties along the way. My mission is to share that experience and expertise with other businesses that might not be able to commit the time and money to vetting their partners around the world."

The Varna approach is more personalized and consultative than most out-sourced sales partnerships. The process begins with the team gathering information on a client's ambitions, strengths and challenges and the team presents a range of ideas specifically targeted to the client's individual needs. The development of a high-quality, targeted sales strategy with robust performance indicators in place is key to any new growth push. The first phase of working with Varna Sales is a consultation and strategy development process. This will give the sales team clear direction on what needs to be achieved and includes research of the market space, competitors, products and application. Be it a new product launch, fighting off a competitor or taking a brand global, Varna will build the strategy and ensure that all efforts are aligned with the needs of the client. In addition, the Varna team offers post-sales support, using that interaction as an ideal place for new sales to be made. Finally, the Varna team also offers unique solutions for supporting new OEM partners to capitalize on their new product choices, giving big branding advantages to both parties.

For more information on Varna Sales visit

Related Articles

Donald Trump tours Sportsman Boats
Meets with South Carolina Boating and Fishing Alliance This week, former President and 2024 presidential candidate Donald Trump visited NMMA member Sportsman Boats as part of his presidential campaign activities in South Carolina. Posted on 29 Sep
Banshee Marine Audio expands OEM Product Suite
Company dedicated to offering affordable, high-quality sound systems to small boat builders Company dedicated to offering affordable, high-quality sound systems to small and mid-sized boat builders adds amplifier and subwoofer products to line. Posted on 29 Sep
New wiper blades shrug off extreme conditions
New Deluxe Stainless Steel Wiper Blades from Schmitt Marine provide the clear view Salt, grime and UV rays degrade regular marine windscreen wiper blades, making them prone to streaking and chattering. Posted on 29 Sep
Arc Boats close a $70M Series B
To propel our next wave of boats We've been busy in the 2.5 years since founding Arc — designing, manufacturing, and delivering the Arc One, the most advanced electric boat on the water today. That was no small feat, but it was just a starting point. Posted on 29 Sep
Gtechniq adds maintenance and cleaning products
Citrus All Purpose Cleaner and Rust Stain Remover Gtechniq, global leader in the detailing industry, has announced two new maintenance and cleaning products formulated specifically for the marine environment: Citrus All Purpose Cleaner and Rust Stain Remover. Posted on 29 Sep
Ben Speciale inducted into NMMA Hall of Fame
President of the Yamaha U.S. Marine Business Unit NMMA announced today the induction of Ben Speciale, President of the Yamaha U.S. Marine Business Unit, into the NMMA Hall of Fame. Posted on 28 Sep
Coast Guard Foundation prepares for relief
To support coast guard members and families impacted by government shutdown The Coast Guard Foundation announced today the activation of its emergency relief program to provide essential support to Coast Guard members who will be impacted by the government shutdown. Posted on 28 Sep
GOST(R) partners with Boat Fix
For enhanced 24/7 monitoring, recovery and customer service GOST® (Global Ocean Security Technologies), has announced a partnership with Boat Fix, a recreational boating telematics company that provides vessel monitoring, uniquely backed by 24/7 live alarm and customer support. Posted on 28 Sep
SeaWide launches Hempel's Silic One
Mew antifouling coating with industry-first hydrogel layer Hempel, world-renowned leader in antifouling technology, announced today its innovative, high-performance, copper-free, and biocide-free antifouling coating - Silic One will be available in the United States and Canada. Posted on 28 Sep
Spotlight on sustainability at next week's IBEX
Focus on education and technology driving the recreational boating industry The Sustainability Experience at this year's International BoatBuilders' Exhibition & Conference (IBEX), running Oct. 3-5 at the Tampa Convention Center, will focus on education and technology driving the recreational boating industry. Posted on 28 Sep
RS Sailing 2021 - FOOTERMaritimo 2022Mar - S75 FOOTERNorth Sails Performance 2023 - FOOTER