Please select your home edition
Edition
A+T Instruments BFD 2024 Leaderboard

Varna Sales opens for business in New Jersey

by Varna Sales 3 Nov 2021 09:15 PDT

Varna Sales, an international network of sales and distribution specialists, opens for business in New Jersey.

After 20 years of developing first-class business strategies for some of the marine and RV industries' biggest companies, Dan Soeters has launched Varna Sales. Most recently a Global Sales Director at Garmin, Soeters has worked in the marine and RV markets from Europe and the Middle East to APAC and the Americas. Varna Sales provides services for U.S. product manufacturers that are looking to globalize as well as international manufacturers that are looking for a talented and specialized technical sales team in the States.

"Throughout my career, time and again I have come across uncertainty from leisure product manufacturers about globalizing and the struggle to find people and organizations that will represent their brands to the same high standards as they would themselves," said Soeters. "I have had the pleasure of working with some of the most talented, driven and creative people in the far corners of the industry, but I have also had to navigate the many pitfalls and interactions with less qualified parties along the way. My mission is to share that experience and expertise with other businesses that might not be able to commit the time and money to vetting their partners around the world."

The Varna approach is more personalized and consultative than most out-sourced sales partnerships. The process begins with the team gathering information on a client's ambitions, strengths and challenges and the team presents a range of ideas specifically targeted to the client's individual needs. The development of a high-quality, targeted sales strategy with robust performance indicators in place is key to any new growth push. The first phase of working with Varna Sales is a consultation and strategy development process. This will give the sales team clear direction on what needs to be achieved and includes research of the market space, competitors, products and application. Be it a new product launch, fighting off a competitor or taking a brand global, Varna will build the strategy and ensure that all efforts are aligned with the needs of the client. In addition, the Varna team offers post-sales support, using that interaction as an ideal place for new sales to be made. Finally, the Varna team also offers unique solutions for supporting new OEM partners to capitalize on their new product choices, giving big branding advantages to both parties.

For more information on Varna Sales visit www.varnasales.com.

Related Articles

USACE report highlights recreational fishing value
How valuable access to federally managed lakes resources are The 2024 Annual Report for the U.S. Army Corps of Engineers (USACE) Natural Resources Management (NRM) program shows how valuable access to these federally managed resources are for recreational anglers. Posted on 15 Jul
The Wing Group appoints Chief Operating Officer
Patrick Blake joins the Wing Group following a distinguished 29-year career The Wing Group is pleased to announce the appointment of Patrick Blake as Chief Operating Officer (COO), effective July 7, 2025. Posted on 15 Jul
EU delays retaliatory tariffs until Aug. 1
Canada and Mexico receive new tariff rates Yesterday, European Commission President Ursula von Leyen announced the European Union (EU) would further suspend its retaliatory tariffs - set to go into effect today - against American products, including recreational boats. Posted on 14 Jul
Gary Kolstad appointed to MPC Board of Directors
Kolstad holds a B.S. Degree from Montana Technological University in petroleum engineering Marine Products Corporation (NYSE: MPX) announced today the appointment of Gary Kolstad to the Board of Directors of the Company. Posted on 14 Jul
Correct Craft announces 2026 leadership transition
Following Bill Yeargin's earlier announcement that he will be stepping down as CEO Correct Craft announced its 2026 leadership transition plan today, following Bill Yeargin's earlier announcement that he will be stepping down as CEO on March 31, 2026. Posted on 14 Jul
ePropulsion eLite Long Shaft Electric Outboard
The newest iteration of its lightweight electric outboard Market leader in marine electric propulsion builds on success with the next generation of lightweight electric power options for small vessels. Posted on 14 Jul
Marine Auctions: Two Online Auctions in July
Also Jacob Seiffert has been appointed as the Area Representative for the Port Lincoln Region Marine Auctions are proud to announce that Jacob Seiffert has been appointed as the Area Representative for the Port Lincoln Region in South Australia. Jacob is a local Commerical Fisherman. Posted on 12 Jul
The launch of new TracMount TieDown system
Designed to secure one-inch webbing straps, bungee cords or paracord RAILBLAZA, manufacturer of premium quality, user-friendly electronics, fishing and boating mounting systems and accessories, announced today the launch of its new TracMount TieDown system. Posted on 11 Jul
2025 Model Year Dealer Award recipients announced
Recognised for exceptional sales and customer service achievements Sailfish Boats is pleased to announce its 2025 Model Year award winners for exceptional sales and customer service achievements. Posted on 11 Jul
Seldén Rodkicker 50 - manual rigid vang
Specifically sized for yachts between 50 and 55 feet A Rodkicker rigid vang is designed to enhance sail handling during reefing and allows for greater sail trim control. Posted on 11 Jul
North Sails Loft 57 PodcastMaritimo M50Cyclops Marine 2023 November - FOOTER