Please select your home edition
Allen Brothers

Yanmar commits to a low carbon future that redefines the boating experience

by YANMAR Marine 21 Mar 06:52 PDT
YANMAR Marine International's role is to help customers enjoy time on the water in a sustainable manner © Yanmar Marine

As the drive towards decarbonization in the marine sector intensifies, Floris Lettinga, Director of Sales and Marketing, YANMAR Marine International, explains how the company's deep legacy of sustainability is inspiring a vision which unites greener solutions with enhanced time on the water for its customers

Leading supplier of technology-driven engines and marine propulsion systems YANMAR Marine International is committed to contributing to decarbonization on the water, joining a collective resolve increasingly evident in the marine industry.

Floris Lettinga, Director of Sales and Marketing, YANMAR Marine International (YMI), and a keen boater with his family, explains how the unique history and founding spirit of sustainability of his company is under-pinning its strategy to move towards greener solutions and harness the full potential of electrification, hybridization, and energy efficiency and optimalization.

As YMI strives to meet today's environmental challenges, Floris also believes it is the perfect time and opportunity to transform YANMAR's propulsion and technology capabilities to meet the needs of its customers and fulfil the appetite among current and next generation boaters for life-affirming experiences and adventure.

Floris Lettinga said: "We all understand or feel the pressure to look after our planet, to think in terms of sustainability and to make a contribution to decarbonization.

"At YMI, there has been a deep commitment to innovation and sustainability since our founding, and we believe it is our role to help our customers achieve their goals towards carbon neutrality on the water.

"Our focus is to build solutions towards decarbonization, developing products and systems which are emitting less CO2. Nobody can present a plug-and-play product road map for the next 10 years because we are depending on technology, legislation and many other things. What we can do as a company is share our ambition.

"YANMAR's founder said that we are grateful to serve for a better world. We are constantly working towards the company's four visions of an energy-saving society, a society where people can work and live with peace of mind, a society where people can enjoy safe and plentiful food, and a society that offers an exciting life filled with rich and fulfilling experiences.

"We are a family-owned company with a long-term vision, driven by company values and giving back to society. We will develop solutions in such a way that there is a minimum CO2footprint, while considering energy optimalization and efficiency."

A boating revolution

"YANMAR Marine is committed to developing sustainable solutions to suit both our customers and the environment," continued Floris. "We all understand that recreational boating is an important way to relax and to gain experiences in life. YMI want people to value their leisure and working time on the water, but in a sustainable manner.

"YANMAR is therefore committed to building solutions which have the minimum environmental footprint. However, our aim is to face this challenge and also accept the opportunity to change boating and redefine leisure time. We are developing technology solutions, such as low carbon fuel adaptation, with a vision for energy to be used in a different way to provide a new level of excitement, experience and comfort onboard.

"YMI's Energy Transition Strategy is focused on hybridization, electrification, and energy efficiency and optimalization. We are exploring many new initiatives and technologies in terms of low carbon fuels, with both our sail and powerboat engines now compatible with HVOs. Electrification is also a key element of our transition, with the new e-saildrive concept entering the test phase.

"Our proven reputation in developing clean, efficient diesel engines which exceed emission targets is well-established. We are now committed to continuing this legacy of innovation and sustainability with future propulsion solutions that will meet our customers' values and carbon goals, while enhancing and facilitating leisure and working time on the water."

YMI's new strategy operates in coordination with the YANMAR GREEN CHALLENGE 2050, an ambitious company-wide goal to fundamentally transform its business by eliminating greenhouse gas emissions and harmful substances in all activities, manufacturing, and products by 2050.

Read YMI's Energy Transition Strategy Statement here

Related Articles

Yanmar's Green Journey at Cannes Yachting Festival
HVO is known as a 'drop-in fuel' and can be used as a direct replacement for fossil diesel Engines and propulsion specialist, YANMAR Marine International (YMI), has increased its presence with an all new and improved stand and location at this year's Cannes Yachting Festival. Posted on 6 Sep
Yanmar introduces SD60 Sail Drive Rope Cutter
An easy-to-install safety feature designed solely for sailing yachts YANMAR Marine International is introducing its first rope cutter, an easy-to-install safety feature designed solely for sailing yachts equipped with the YANMAR SD60 sail drive and fixed two or three blade propellers. Posted on 19 Jul
Yanmar builds sales expertise
With product manager appointment for sustainable propulsion YANMAR Marine International has announced the appointment of a new Product Manager: Stijn Takes. Stijn has joined the Sales department to help strengthen expertise as the marine industry moves towards sustainable propulsion methods. Posted on 7 Jul
Yanmar reveals new energy transition strategy
Formalizing the company's ongoing strategy and planning towards decarbonization Yanmar Marine International (YMI) reveals an Energy Transition Strategy Statement specific to the marine leisure sector for the first time as part of a strengthened presence and newly branded stand at this year's boot Düsseldorf. Posted on 20 Jan
Interview about Yanmar's e-saildrive development
We speak to Igor van de Burgt and Bas Eerden at METSTRADE 2022 We spoke to Yanmar's Igor van de Burgt, Application Engineer, Engineering and Development, and Bas Eerden, Global Sales Manager, about the development of e-saildrive, scheduled for launch in 2024. Posted on 22 Nov 2022
YANMAR confirms attendance at 63rd FLIBS
440-hp 6LY440 engines will be on display in Fort Lauderdale Fort Lauderdale International Boat Show, October 26 - 30 2022, Booth 1218 Bahia Mar Yachting Center, Yellow Zone. Posted on 26 Oct 2022
Yanmar strengthens team with appointments
Two key managers for global sales and marketing YANMAR Marine International has announced the appointment of two key managers to strengthen its global sales and marketing departments at the company's Netherlands headquarters. Posted on 28 Sep 2022
Yanmar's longest serving US Distributor
Mack Boring, celebrates a century in business Japan-headquartered marine diesel engine manufacturer, YANMAR, just 10 years after celebrating its own centenary, is joining with the wider US marine leisure industry to wish Mack Boring & Parts Company 'fair winds' for its next hundred years in business. Posted on 24 Sep 2022
Yanmar powers Hull#1 of Lyman-Morse Hood 35 Series
Featuring twin Yanmar 6LY440s coupled to a pair of Hamilton Waterjet HJX29s Yanmar Marine International has joined forces with boatbuilder Lyman-Morse and waterjet specialist HamiltonJet to achieve an advanced propulsion solution for the first vessel in the new Hood 35 LM series. Posted on 1 Jul 2022
Yanmar invests $21M in GetMyBoat
The funding will be used to expand the GetMyBoat team and accelerate international growth plans Yanmar Holdings Co., Ltd. has announced that subsidiary, Yanmar America, has acquired a majority stake in GetMyBoat, the world's largest boat rental and water experience marketplace, and injected $21M in growth capital as part of the Series B round. Posted on 23 Feb 2022
Maritimo 2022Mar - S75 FOOTERJ Composites 2022 - J99 FOOTERNorth Sails Performance 2023 - FOOTER