Please select your home edition
Edition
J Composites 2022 - J45 v4 LEADERBOARD

Recreational Boating & Fishing Foundation celebrates National Fishing and Boating Week 2023

by Recreational Boating & Fishing Foundation 5 Jun 17:54 PDT
Fearless fishing line launch © Recreational Boating & Fishing Foundation

To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me Fishing™ campaign, this limited-edition fishing line was inspired by research conducted by RBFF and Ipsos showing women who fish are happier and healthier than those who do not.

In addition to spotlighting the life-changing benefits of fishing and boating, Fearless Fishing Line was created to encourage more women to get out on the water. It will be available for a limited period through an online sweepstakes that begins on June 5, 2023, at www.fearlessfishingline.com. Select winners will also receive a $25 debit card to purchase a fishing license.

"The research is clear. Fishing and boating can have significant positive impacts on women," said Rachel Piacenza, Senior Director of Marketing at RBFF. "We created this fishing line as a physical reminder of those benefits, and we hope it inspires more women to try fishing."

"When RBFF and Take Me Fishing™ approached us with the opportunity to partner on Fearless Fishing Line, we knew it was something we wanted to tackle," said Kimberly Hoffman, Director of Marketing and Communications for Pure Fishing. "Creating this line and the campaign around it is another important step toward increasing women's participation in fishing and creating a more diverse, inclusive angling environment."

Fearless Fishing Line is an extension of Take Me Fishing's Find Your Best Self on the Water campaign, which launched on May 1, 2023. The campaign highlights research that shows fishing and boating can positively impact women. It also informs the public of the benefits of fishing, inspiring more women to try the activity.

The week-long celebration of National Fishing and Boating Week, June 3-11, 2023, also features free fishing days throughout the United States and is designed to increase access to fishing and boating and recruit the next generation of anglers and boaters.

For additional information on the campaign, including the research that inspired it and Fearless Fishing Line, visit here.

For more information and to enter the Fearless Fishing Line Sweepstakes, visit here.

Related Articles

Women's engagement breakfast unites anglers
RBFF's sold-out breakfast at ICAST, presented by KastKing, highlighted the future of fishing A sold-out crowd of anglers greeted the day with copious cups of coffee and a hearty helping of knowledge, research, and inspiration at the RBFF's Women's Engagement Breakfast presented by KastKing at ICAST in Orlando, FL. Posted on 3 Aug
Female anglers pose revenue opportunity
Increasing women's participation in fishing stands to provide an additional $1 billion in revenue Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. Posted on 20 May
U.S. Fish and Wildlife Service announces $70m
Eliminating barriers, improving access, and promoting conservation The U.S. Fish and Wildlife Service (USFWS) is announcing a new cooperative agreement with the Recreational Boating & Fishing Foundation (RBFF) in the amount of $70 million dollars over a 5-year period to implement the NOCP. Posted on 1 Apr
Two senior RBFF staff members promoted
Outdoor recreation industry sees record-breaking year Rachel Piacenza has been promoted to Senior Director, Marketing, after leading another successful Get On Board campaign in FY23. Stephanie Hussey, RBFF's longest tenured employee, has been promoted to Senior Director, Government Engagement. Posted on 17 Nov 2022
RBFF's program gets 500k boats back on the water
The boat registration reactivation program grossed $2.2 million in 2022 The Recreational Boating & Fishing Foundation (RBFF) has concluded its 2022 Boat Registration Reactivation Program having mailed over 414,000 letters to lapsed boat registrants and averaging a record 11.4% response rate across 14 states. Posted on 21 Oct 2022
Moving Forward: Even-keeled
RBFF releases the 2022 Stakeholder Annual Report Learn more about the effectiveness of Take Me Fishing's consumer marketing campaign, RBFF's successes in recruiting diverse audiences, and more in the newly-released Stakeholder Annual Report. Posted on 18 Aug 2022
20 Years of National Fishing & Boating Week
Recruiting and retaining new anglers and boaters remains primary focus The RBFF is celebrating the 20th anniversary of National Fishing and Boating Week alongside its industry and government partners as fishing participation exceeds 50 million Americans for just the second time in nearly 15 years. Posted on 4 Jun 2022
USA Fishing participation exceeds 50 million
For the second time in 14 years Fifty-two million Americans age 6+ went fishing in 2021, according to preliminary data from the Recreational Boating & Fishing Foundation's (RBFF) 2022 Special Report on Fishing. Posted on 3 Jun 2022
RBFF growing team, hiring for three positions
The organization is looking to add a Marketing Manager. The organization is looking to add a Marketing Manager, a Social Media Manager and a Staff Accountant/Subgrant Administrator. Posted on 1 Mar 2022
15 programs in 6 states get Vamos A Pescar Grants
Educational fishing and boating experiences for Hispanic families in the US The Recreational Boating & Fishing Foundation (RBFF) today announced the 2022 grantees for its George H.W. Bush Vamos A Pescar™ Education Fund, the seventh round of grants since it launched in 2014. Posted on 25 Feb 2022
Cyclops Marine 2023 October - FOOTERRS Sailing 2021 - FOOTERMaritimo 2022Mar - S75 FOOTER