Please select your home edition
Edition
J Composites J/45

Recreational Boating & Fishing Foundation celebrates National Fishing and Boating Week 2023

by Recreational Boating & Fishing Foundation 5 Jun 2023 17:54 PDT
Fearless fishing line launch © Recreational Boating & Fishing Foundation

To celebrate National Fishing and Boating Week (NFBW), the Recreational Boating & Fishing Foundation (RBFF) announced a new product partnership with Berkley, a Pure Fishing brand: the Fearless Fishing Line. As part of the national Take Me Fishing™ campaign, this limited-edition fishing line was inspired by research conducted by RBFF and Ipsos showing women who fish are happier and healthier than those who do not.

In addition to spotlighting the life-changing benefits of fishing and boating, Fearless Fishing Line was created to encourage more women to get out on the water. It will be available for a limited period through an online sweepstakes that begins on June 5, 2023, at www.fearlessfishingline.com. Select winners will also receive a $25 debit card to purchase a fishing license.

"The research is clear. Fishing and boating can have significant positive impacts on women," said Rachel Piacenza, Senior Director of Marketing at RBFF. "We created this fishing line as a physical reminder of those benefits, and we hope it inspires more women to try fishing."

"When RBFF and Take Me Fishing™ approached us with the opportunity to partner on Fearless Fishing Line, we knew it was something we wanted to tackle," said Kimberly Hoffman, Director of Marketing and Communications for Pure Fishing. "Creating this line and the campaign around it is another important step toward increasing women's participation in fishing and creating a more diverse, inclusive angling environment."

Fearless Fishing Line is an extension of Take Me Fishing's Find Your Best Self on the Water campaign, which launched on May 1, 2023. The campaign highlights research that shows fishing and boating can positively impact women. It also informs the public of the benefits of fishing, inspiring more women to try the activity.

The week-long celebration of National Fishing and Boating Week, June 3-11, 2023, also features free fishing days throughout the United States and is designed to increase access to fishing and boating and recruit the next generation of anglers and boaters.

For additional information on the campaign, including the research that inspired it and Fearless Fishing Line, visit here.

For more information and to enter the Fearless Fishing Line Sweepstakes, visit here.

Related Articles

Welcome JD Strong and Kayla Hornbrook
RBFF hires JD Strong as Senior Director of Industry Engagement We are pleased to announce JD Strong joined the RBFF team this month as Senior Director of Industry Engagement. Posted on 30 Apr
RBFF joins forces with SFC
To increase participation in fishing and boating The Recreational Boating & Fishing Foundation (RBFF), whose mission is to increase participation in recreational fishing and boating, along with its consumer brand, Take Me Fishing™, today announced an integrated partnership with SFC. Posted on 29 Mar
RBFF awards 2024 State R3 Program Grants
More than half a million dollars will fund efforts to increase fishing and boating participation Through its State R3 Program Grants, the Recreational Boating & Fishing Foundation (RBFF) has awarded funds to seven programs in seven states. Posted on 19 Mar
RBFF adds Billy Pope to Board of Directors
Announced today by the Recreational Boating & Fishing Foundation The Recreational Boating & Fishing Foundation (RBFF) today announced Billy Pope as the newest addition to its Board of Directors. Posted on 29 Feb
RBFF State R3 Program Grants request for proposals
Plans focus on increasing fishing license sales and boat registrations We are excited to announce the availability of the 2024 State R3 Program Grants to help fund state agencies' sustainable and replicable angler and boater recruitment, retention and reactivation (R3) initiatives and plans Posted on 22 Dec 2023
Ty Haney spotlights fishing and boating
At Forbes Power Women's Summit As part of our integrated partnership with Forbes to showcase the benefits of fishing and boating for women, RBFF team members participated in the Forbes Power Women's Summit in late September. Posted on 26 Oct 2023
Women's engagement breakfast unites anglers
RBFF's sold-out breakfast at ICAST, presented by KastKing, highlighted the future of fishing A sold-out crowd of anglers greeted the day with copious cups of coffee and a hearty helping of knowledge, research, and inspiration at the RBFF's Women's Engagement Breakfast presented by KastKing at ICAST in Orlando, FL. Posted on 3 Aug 2023
Female anglers pose revenue opportunity
Increasing women's participation in fishing stands to provide an additional $1 billion in revenue Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. Posted on 20 May 2023
U.S. Fish and Wildlife Service announces $70m
Eliminating barriers, improving access, and promoting conservation The U.S. Fish and Wildlife Service (USFWS) is announcing a new cooperative agreement with the Recreational Boating & Fishing Foundation (RBFF) in the amount of $70 million dollars over a 5-year period to implement the NOCP. Posted on 1 Apr 2023
Two senior RBFF staff members promoted
Outdoor recreation industry sees record-breaking year Rachel Piacenza has been promoted to Senior Director, Marketing, after leading another successful Get On Board campaign in FY23. Stephanie Hussey, RBFF's longest tenured employee, has been promoted to Senior Director, Government Engagement. Posted on 17 Nov 2022
Selden 2020 - FOOTERCyclops Marine 2023 November - FOOTERJ Composites J/99