2nd édition Globe40 set for 2025-2026

Start of the second leg of the Globe40 between Sao Vincente (Cape Verde) and Saint Louis (Mauritius) on July 17, 2022, © Jean-Marie Liot / Globe40

The first edition of a new and original round the world race concept, the GLOBE40 was starting out as a blank canvas.

In the two months since the last competitor finished the race in Lorient, the organisation has had the time to take stock of the event's success and draw up the necessary media report. The sheer density of the press coverage, images and photos very much lived up to expectations for a debut edition and what is particularly striking is the predominantly international nature of the reporting and how well it illustrates the event's dual identity as both a competition and an adventure.

A global tally of 2,700 items of press coverage across France (1/3) and internationally (2/3).

The French press represents 1/3 of this press coverage (articles / photos / videos), whether it be in magazines, websites or on the social networks, which equates to nearly 900 items of press coverage. Sailing magazines like Voiles et Voiliers, Course au Large and Voile Magazine, as well as key general media outlets like Ouest-France and Le Telegramme, have shown genuine interest in this original new event, faithfully following the event from leg to leg and stopover to stopover.

Meantime, the international media makes up 2/3 of the global press coverage with 1,800 items of coverage. Whether it's in Europe and the United Kingdom (Yachting World in the UK, Yacht in Germany, Zeilen in Holland and Saily.it in Italy) or the rest of the world, like the US (Sailing World, Scuttlebut Sailing News, Sailing Anarchy), Canada, Australia, New Zealand, Brazil, Japan or Morocco, the leading media outlets all gave the event significant coverage. Those countries with competitors in the event (11 nationalities in all) or hosting stopovers naturally demonstrated even greater interest in the Globe40, whilst the website audience further illustrates the worldwide recognition.

Indeed, of the 1.4-million pages read, 30% of followers were in France as well as 19% in the USA, 17% in Europe (UK / Germany / Holland / Italy) and 5% in Japan. A sizeable press trip to attend the official start in Tangier and the hosting of external journalists at the majority of the stopovers contributed to this extensive press coverage (for example Yachting World, the world's most popular sailing magazine and Voiles et Voiliers, Europe's most popular sailing magazine, were both present at the start and finish), plus a total of 454 journalists were accredited to the event.