Whitehaven appoints Alexander Marine as Queensland Dealer Principal
by Whitehaven Motor Yachts 22 Sep 2023 15:59 PDT
Whitehaven Managing Director, Bruce Scott © Whitehaven Motor Yachts
In a move that will bolster and boost the Whitehaven Motor Yachts brand and its bespoke offering to new markets, Whitehaven has appointed Alexander Marine as their Queensland Dealer Principal.
Led by Todd Holzapfel, who has more than 30 years' industry experience, Alexander Marine is based at The Boat Works, Coomera, in the purpose-built, waterfront premises known as The Dock and will be the central point for sales, commissioning, servicing and customer support.
"This is the perfect marriage of an impeccably high-quality, fully bespoke product and the highest standards of procedures, processes and customer service," said Todd.
"We share the passion and admiration for the position of the Whitehaven brand. The Whitehaven DNA of custom-designed and built motor yachts is well-known globally. What we can add is the firepower to the retail side and the customer experience through marketing, communications, sales, service, support and owner events."
Alexander Marine represents Ocean Alexander and Galeon motor yachts, with a solid database of international owners and clients accumulated over three decades and a sophisticated, proven approach to marketing and media in all its forms.
"Through Todd's network, the Whitehaven brand will be elevated to the 5-star status it deserves. Whitehaven owners will have the next level of support, service and opportunities catering to their needs," said Whitehaven Managing Director, Bruce Scott.
"This represents a new era in the evolution of Whitehaven Motor Yachts, with a new energy and focus on the marque and its potential.
"We have several groundbreaking new models that will be launching this year and within the next few years, and Alexander Marine is perfectly placed to propel Whitehaven's unique, bespoke offering to people who are receptive to our brand message."
New to the Whitehaven fleet are the 6500 Sports Flybridge and Coupe models, as well as new iterations of the Harbour Classic, including the HC52, scheduled for arrival in 2025.
"This is a long-term partnership and an alliance aimed at growing Whitehaven's profile in Queensland and other markets," said Bruce. "We have chosen the most qualified, talented and well-connected partner in Todd and the team at Alexander Marine."
Alexander Marine will represent Whitehaven Motor Yachts at boat shows including Sanctuary Cove International Boat Show and Sydney International Boat Show, as well as through owner events such as the well-established Alexander Marine Whitsundays Get Together held each October and involving more than 100 owners and guests.
"This is an exciting phase in the next stage of the evolution of the Whitehaven brand," Todd stated. "Alexander Marine are proud to bring a new approach to promoting all the brand benefits and the scope owners have to build their own tailor-made motor yacht - a proposition no other Australian boat builder offers."