The Yacht Group and YESSSS announce a strategic partnership
by YESSSS 27 Nov 2023 11:32 PST
Nona, Tony Valiente and Chris - The Yacht Group says YESSSS © YESSSS
In an exciting development, YESSSS proudly announces a strategic partnership with The Yacht Group, a leading provider of luxury marine consulting and manufacturing services.
Finalized at the METSTRADE show, YESSSS assumes the role of the official marketing and business development consultancy firm for The Yacht Group, commencing January 2024. The contract marks a strategic step towards enhancing The Yacht Group's marketing efforts.
This collaboration is poised to redefine the Yacht Group's marketing approach, solidifying its standing as an industry leader within the yachting community. With a shared vision of advancing the Yacht Group brand, this partnership is set to enhance brand presence, engage a broader audience, and strengthen its position as the luxury marine solution provider.
Tony Valiente, COO and Managing Partner of The Yacht Group states, 'As we step into this collaborative venture with YESSSS, it marks an exciting chapter for The Yacht Group. YESSSS will play a pivotal role in managing all marketing aspects, bringing their expertise to enhance our brand presence and communication strategies, further reinforcing The Yacht Group as an industry leader.'
'I'm excited to start working with Tony to help improve The Yacht Group's overall marketing efforts. Our initial collaboration will kick off with a 'sail session' setting the course, with a clear marketing strategy and plan. Following that YESSSS will be providing ongoing marketing support to elevate The Yacht Group's presence within the marine industry,' says Eve Verberne, Marketing Director for YESSSS.
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