Sacs Tecnorib appoints new Chief Marketing Officer
by Sacs Tecnorib 17 Jan 2024 12:39 PST
Nicola Antonelli © Sacs Tecnorib
Nicola Antonelli, 36, a graduate of the IULM University of Languages and Communication in Milan, started his professional career at Ducati Motor Holding S.p.a., in various roles within the Sales & Marketing division. He collaborated with internationally renowned companies in the maritime industry before eventually becoming part of Sacs Tecnorib Spa.
- The appointment of Nicola Antonelli is part of the consolidation and development plan of the company, created from the merger between the brands Sacs and Tecnorib, the official licensee of the PIRELLI and PZero brands for inflatable boats.
- In addition to his role as CMO, Antonelli will be entrusted with leading a cross-functional team focused on creating new product ranges, as well as implementing new sales and marketing strategies.
- Sacs Tecnorib Spa continues its growth by positioning itself as a world leader in Maxi Rib production, as one of the main companies in the nautical scene.
"I could almost say that it is a return to my roots, as boating is a family legacy and an industry that I have always followed from up close," said Nicola. "More than 10 years in a company of excellence such as Ducati have been invaluable and have given me insight into the macro-trends of the automotive industry, from which the marine sector sometimes draws inspiration and looks to. The idea of being able to translate this experience into the naval sector was an encouragement, the fact that I could express myself in a field that I am viscerally passionate about the motivation that drove me to this new professional adventure. I am pleased and proud to be part of a fantastic team, and I will dedicate all my efforts to be able to contribute to the future of the shipyard."
In carrying his work, Nicola Antonelli will report directly to Matteo Magni and Giovanni De Bonis, President and CEO of Sacs Tecnorib Spa, respectively.
Founded in 1989, Sacs srl has set new trends over the years by inaugurating the era of luxury "maxi-ribs", with the Strider range, which pair performance and safety with the comfort of a yacht. It has innovated the industry through the introduction of the REBEL line, featuring yachts ranging from 40 to 55 feet. While drawing inspiration from the world of RIBs, these vessels redefine the conventional yacht concept, and embody a distinct and innovative design approach.
Simultaneously, Tecnorib has played a pivotal role in solidifying the maxi-rib market thanks to a highly successful partnership spanning over 15 years with the esteemed brand PIRELLI. The existing product lines, PIRELLI Tender and PIRELLI SPEEDBOATS, seamlessly integrate the shipyard's wealth of experience and technological expertise with the unmistakable style and DNA of Pirelli.
"The integration of the two entities, culminating in the formation of Sacs Tecnorib Spa in 2021, signifies the successful realization of our determined growth objectives in recent years and the bolstering of our footprint in international markets. The investments, site development plans, and empowerment of our organisational structure with key managerial additions, including Nicola, lay the foundation for our entire team to embrace new opportunities and challenges on the horizon," said President Matteo Magni.