BIA appoint Lisa Blair as Sustainability Ambassador
by Boating Industry Association 25 Jul 2024 00:14 PDT
Lisa Blair © Corrina Ridgway
The Boating Industry Association is proud to announce a formal partnership with record-breaking Australian sailor Lisa Blair as BIA Sustainability Ambassador.
BIA CEO Andrew Scott said he was delighted to see a person of Lisa's calibre, grit and determination partner with the association to highlight the need for climate action.
"Our first joint effort with Lisa to raise awareness of the need to care for our environment will be at the 2024 Sydney international Boat Show," Scott said.
Lisa said, "I am so incredibly proud to be taking on the role as the BIA's sustainability ambassador.? It's important that we all work collaboratively to create a more sustainable future.? The BIA are doing amazing work in this space so I'm looking forward to supporting their efforts and working together to create impact.
"The Sydney International Boat Show will be an excellent opportunity to begin this partnership, with Climate Action Now on display you can come along and add your message to the hull.? I'm looking forward to a long and successful partnership."
Lisa Blair's approach to supporting and driving up awareness of sustainability is underpinned by seeing on the oceans the real-life impact of pollution and climate change, that has brought home to her the need to action now.
Lisa has used her profile, which includes being the fastest person to sail solo, non-stop and unassisted around Antarctica on her yacht Climate Action Now and holds 8 World Records in sailing, as the foundation for her environmental work.
Lisa says her focus is on actions we can all take towards a solution.
Her yacht Climate Action Now is completely wrapped in a digital vinyl hull wrap showcasing a collage of thousands of different post-it messages which she carries across the oceans in a unique symbolic gesture indicating her strong support towards Climate Action and to inspire others to act.
The feature length documentary 'Ice Maiden' is out in cinemas in August. It tracks the astonishing journey of Lisa Blair as she embarks on her voyage to be the first woman to sail solo, non-stop, and unassisted around Antarctica.
More information available at lisablairsailstheworld.com.