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North Sails Loft 57 Podcast

Moonen Yachts signs exclusive global sales representation agreement with IYC

by Moonen Yachts 19 Sep 2024 03:05 PDT
Moonen Yachts has signed an exclusive global sales representation agreement with IYC © Moonen Yachts

Moonen Yachts is pleased to announce that it has signed an exclusive global sales representation agreement with IYC.

Under the agreement IYC will become Moonen Yachts sales force globally. Moonen's sales representation will be headed by Richard Gray in London, UK and Matthew Stone in Ft Lauderdale, Florida USA. IYC brokers globally will represent and support the Moonen Yachts business. IYC will also provide sales advertising, sales promotion and marketing materials and work closely with other brokers with a view to lifting Moonen yacht sales and promoting the Moonen brand.

Moonen Yachts has chosen IYC to be its sales force based on the relationship that has been developed over the past year with Richard Gray and Matthew Stone.

Matthew and Louise Baxter, the owners of Moonen Yachts, commented that, "IYC's global reach, experience in the superyacht market and knowledge and appreciation of the Moonen brand were critical elements underscoring the strategy to work together."

They added that, "As a Dutch builder of extremely high quality semi-custom steel hulled yachts with global navigational capacity it's important for Moonen Yachts to be strongly represented in key global markets to reach discerning customers that understand the value, comfort, safety and lifestyle that a Moonen yacht provides. We believe IYC will do a great job for us and that we will work well together for the benefit of Moonen Yachts, IYC and our customers."

Richard Gray commented that, "We are extremely proud to announce a landmark strategic sales representation between IYC and Moonen Yachts, marking a pivotal moment in our companies' histories. This collaboration brings together the unparalleled expertise and sales support of IYC, one of the world's leading yacht brokerage houses, with Moonen Yachts' renowned Dutch craftsmanship and pioneering yacht-building history. Together, we will enhance the sales efforts of the shipyard, ensuring that both clients and brokers receive exceptional support throughout every stage of their Moonen Yachts experience. We are honored to be part of this journey and look forward to supporting Matthew and Louise Baxter's vision of propelling the shipyard into the future."

Matthew Stone added that, "We are thrilled to announce our global partnership with Moonen Yachts. This partnership represents a significant milestone for IYC, Moonen Yachts, Richard Gray, and myself, as it brings together our shared commitment to excellence, innovation, and client satisfaction. Moonen Yachts is known for delivering only the highest-quality vessels; a testament to the manufacturer's philosophy, generational workforce, and legacy. Matthew and Louise Baxter believe in their product and people and are not afraid to take calculated risks to ensure the company's success."

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