BRP expands presence in Palm Bay and inaugurates new Design & Innovation Center
by BRP 21 Sep 2024 06:24 PDT
BRP logo © BRP
BRP Inc. (TSX: DOO; NASDAQ: DOOO), a global leader in powersports and marine products, is proud to announce the official inauguration of its Design & Innovation Center in Palm Bay, Florida, as part of its on-going expansion in the region. This cutting-edge Center, dedicated to advanced concepts and designs for on-water products, should bring significant innovation to the marine industry.
Over the past few years, BRP has also invested in its Research & Development (R&D) and testing facilities in Palm Bay, including the acquisition of additional land that offers access to diverse playgrounds. Today, with the establishment of its Design & Innovation Center and the enhancement of its R&D capabilities, BRP is establishing itself as a key player in the Palm Bay community, contributing to the economic and social fabric of the region.
"At BRP, innovation runs deep in our DNA and we are passionate about delivering outstanding riding experiences to our customers all over the world," said José Boisjoli, President and CEO of BRP. "Our Palm Bay site plays a pivotal role in our innovation journey and this is why, over the last few years, we have invested more than 15 million US $ in this facility."
"One of our greatest strengths as a company is the profound collaboration that exists between the design team, and the engineering and product teams. The Palm Bay site is the perfect illustration of this synergy," said Denys Lapointe, Chief Design Officer of BRP. "By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders."
Palm Bay, a multi-generational and family-oriented community close to the ocean offers the perfect playground for BRP's 60 employees to create and design marine products as well as push the boundaries of technology for both on-water and powersports products. This unique location enables the teams to stay on top of trends and identify emerging consumer needs and desires, as well as test products on the right playgrounds.
Global Network of Innovation
On a global scale, BRP continually invests in research and development to build on its culture of innovation. With the resources of its state-of-the-art facilities around the world, the Company is committed to maintaining its leadership position in its industries. In Palm Bay, the R&D team focuses on the engineering of jet propulsion systems and powerpacks as well as calibration and testing to demonstrate product performance and durability.
The Palm Bay Design & Innovation Center is one of BRP's three Design Centers worldwide. It acts as an extension of the Laurent Beaudoin Design and Innovation Centre in Valcourt, Québec—the largest design center in Canada—where the team creates designs for all of BRP's existing product lines and explores advanced vehicle concepts. The third center, located in Sophia Antipolis in the south of France and inaugurated in 2023, focuses on advanced concepts for sustainable urban mobility.
The Palm Bay design team collaborates closely with its counterparts in Canada and Europe, leveraging BRP's global footprint to share advanced concepts and ideas from around the world, catering to consumers across diverse markets and geographies.
Among the notable products designed by the Palm Bay team are the all-new Manitou Cruise and Explore pontoons, the Alumacraft Trophy and Competitor aluminum boats, and the Quintrex Freestyler boat.