AIRMAR expands distribution to Australia and New Zealand
by Airmar Technology 9 Nov 18:55 PST
AIRMAR® Technology Corporation, a global leader in ultrasonic transducers and CHIRP technology, is excited to announce the expansion of its distribution network with a new warehouse in Melbourne, Australia.
The new AIRMAR ANZ facility will stock AIRMAR's full portfolio of products — including CHIRP and conventional frequency transducers, SmartBoat™ monitoring solutions, SmartFlex™ Diesel Flow Meters (DFMs), WeatherStation® Instruments, and industrial transducers for flow, level, and distance measurement. These solutions serve a wide range of markets, from recreational boating and commercial shipping to manufacturing, mining, agriculture, and defense.
The Melbourne warehouse will deliver enhanced distribution, sales, and support services to customers across Australia and New Zealand. By maintaining inventory in-country, AIRMAR enables dealers to access a broader selection of products without the added time and expense of shipping from the United States, and provides next-day shipping to New Zealand — significantly improving delivery speed and reliability. Initial inventory will be in country by late November 2025, with local shipments from Melbourne beginning immediately thereafter.
"We have always enjoyed strong partnerships with our dealers in Australia and New Zealand," said Jennifer Matsis, Vice President of Sales and Marketing at AIRMAR. "Having local inventory means improved product availability, shorter lead times, and faster support for installers, boatbuilders, and industrial customers throughout the region."
AIRMAR products will continue to be available through key OEM partners in Australia and New Zealand, including Garmin, Navico, Humminbird, Raymarine, and Furuno, and this new distribution center is designed to fully support their local business and sales requirements.
AIRMAR also continues to strengthen its marine electronics dealer network through initiatives like the AIRMAR Certified Installer (ACI) program, which trains installers and boatbuilders to correctly select, install, and service transducers — ensuring the best possible customer experience.
Dealers can visit www.AIRMAR-ANZ.com in mid-November to open a dealer account. Online ordering and access to account management tools are anticipated in early December. The site will also serve as a resource for consumers seeking the right transducer for their powerboats or sailboats.